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ZMOT
ZMOT

THE
Zero Moment
of Truth

Who is Zmot?

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ZMOT Auto is the culmination of years of research by the Cardinale Automotive Group. We were determined to discover the best possible digital marketing solutions in Retail Automotive. We have been in the Retail Automotive business since 1979, have 19 rooftops, and represent 10 OEM brands. The products we offer today, are the same techniques tested and proven to be successful by our 19 stores and helped us rise to #2 on the 2016 Wards eDealer List.

 

The integrated digital solutions we created have been so successful for us, that we felt it was our duty to share them with other dealers. In 2013, we created ZMOT to do just that. We now offer our products and performance management solutions to automotive dealerships across the U.S. At ZMOT we bring you the power and expertise of the most successful retail automotive operators in the business.

 

We are #DealerToDealer.

What is the Zero Moment of Truth

It starts with the notion that consumers eventually reach an exact moment they are ready to buy. This is the Zero Moment of Truth. With precision, we execute on what we call “weaponized digital marketing strategy.” We arm dealers with pivotal data and targeted calls-to-action, so they can capture buyers at the most critical moment. Our digital retail arsenal empowers our clients to slash 39 days from the national Contact-to-Sold average. A quicker sales cycle means more rapid inventory turn, and ultimately, increased profit.

Our Commitment

Dealer to Dealer
Dealer to Dealer

ZMOT Auto was created by Cardinale Automotive Group, we have been in Retail Automotive since 1979, have 19 rooftops and represent 10 OEM brands. ZMOT Auto was born from our experience on own showroom floors using the products and processes proven by our rise to #4 on the 2015 Wards eDealer List. After seeing incredible results in-house with the integrated digital solutions built, we realized that it was our duty to share this with other dealers. In 2013, we began offering products and performance management solutions to dealerships across North America. We offer the power and expertise of the most successful Retail Automotive operators. #DealerToDealer

Exclusivity
Exclusivity

As a dealer, nothing made us feel less valued then when a marketing provider would come in and sell us on their newest product to help us gain market share, and before the ink was dry on the agreement, they were across the street selling it to our competition. Results get watered down if everyone has the same weapons. We know how competitive Retail Automotive is, so we offer exclusivity to our dealer clients, we will not service any other dealership regardless of brand within a 30-mile radius in metro zones, 50-miles in rural areas.

Performance Driven
Performance Driven

ZMOT Auto doesn’t have “contracts.” We are a Performance Driven organization, our strategy for maintaining your business is to go to work for you every day and drive results that grow your dealership or group. Driving traffic to your website or providing you with leads is only step one in measuring performance. We provide you with integrated, real-time analytics and performance metrics; partnered with weekly performance management from proven dealership operators to help you use the business intelligence to optimize the return on your investment.

Investment Management
Investment Management

We don’t think of ZMOT Auto as a “Marketing Agency.” We are just Dealers who want to share the successful strategies that have been featured in Automotive News’ “Best Practices” and have landed us in the #2 spot on WardsAuto “eDealer Top 100” list for North America in 2016. Yes, we provide weaponized digital marketing products, but ZMOT Auto partners with our Dealer clients in an investment management capacity. Meaning, it’s your brand, you are 100% in control. ZMOT Auto will provide you with advice on how to get the most bang for your buck when it comes to your advertising investment. Keeping in mind we believe as Dealers we reserve the right to market our stores, our brands, when we want, where we want and how we want. Dealer Direct every time.

THE ZMOT STRATEGY IS IN FACT SO SUCCESSFUL, THAT IT WAS FEATURED IN AUTOMOTIVE NEWS’ “BEST PRACTICES” SECTION, AND HAS LANDED US IN THE #2 SPOT ON WARDSAUTO “eDEALER TOP 100” LIST FOR NORTH AMERICA IN 2016.

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