What’s the Best Ad Format for Facebook Advertising For Car Dealers?
Facebook Ad Formats
If you’re spending money on advertising, it goes without saying that you need to reach your prospective customers. Today, more and more prospects are using Facebook. If you’re wondering whether Facebook advertising is effective, consider the fact that 97% of advertisers using social media have made Facebook the most used social media platform, and Americans now spent 20% of their mobile time using Facebook and Instagram. When you consider that over 1.8 billion people use Facebook every month, it’s easy to see Facebook’s value as a tool for savvy marketers.
Below You’ll Find The Best Ad Formats For Facebook Advertising
- Post Engagement Ads
- Instant Experience Ads
- Video Ads
- Event Response Ads
- Offer Ads
- Lead Generation Ads
- Page Like Ads
- Slideshow Ads
- Carousel Ads
- Collection Ads
- Image Ads
Once you’ve decided to use Facebook advertising as part of your digital marketing campaign, you’ll need to decide which ad format is best. There are several formats to choose from, and it can be difficult to decide which one will help to meet your campaign’s objective. We’ll go over the different types of Facebook ads so you can decide which ones are best suited to meet your goals.
Facebook post-engagement ads allow you to create more engagement with a post and to reach more viewers. This form of Facebook advertising helps you increase the number of organic followers in a short amount of time. Post engagement ads display the number of likes, comments and shares, and encourage viewers to engage with it. This ad also displays a “Like Page” button, which provides the reader with the opportunity to like your page.
Instant Experience Ads
While post engagement ads are designed to increase viewer engagement, the purpose of app-install ads is to generate new users by encouraging the viewer to download your app.
Video ads use video to demonstrate your products’ features. Here are a few guidelines to keep in mind when creating video ads:
- Videos should be high resolution in 9:16 or 16:9 aspect ratios.
- Videos should be between one second and 240 minutes.
Event Response Ads
Event response ads are a great way to create local awareness for one of your existing locations or to publicize a new location. Event response ads allow you to target a specific geographic location.
Offer ads allow you to provide discounts, holiday specials or other content-specific offers. An offer ad may simply consist of a “Learn More” call-to-action or an offer that’s only good for the first 500 responders (or whichever number you choose).
Lead Generation Ads
Facebook lead generation ads allow you to collect information from interested viewers without requiring the user to leave Facebook. When the user clicks a call-to-action, it can generate a form the viewer can use to enter the requested information.
Page Like Ads
You may want to create a Facebook ad to increase your page’s popularity organically by encouraging viewers to “like” your page. When they do, your content will appear on their newsfeed. An ad designed to increase page likes is ideal for advertisers that create content designed to drive engagement with their Facebook followers.
Slideshow ads are similar to video ads. These ads change quickly, provide a fast loading time, and allow you to engage with users who don’t want to watch a long video. Slideshow ads are faster to create than video ads. They can be created from stock images and you can even add music.
Facebook carousel ads can incorporate up to 10 images or videos. They’re ideal for product demonstrations, product highlights, product specs or telling a story.
Facebook collection ads look similar to carousel ads, but collection ads are only shown on mobile platforms and are targeted for e-commerce and discovering products.
Image ads are fast and easy to create. Although simple, image ads can be very effective. Image ads use one arresting image and a small amount of text.
We’ve listed the different Facebook ad formats here, but you should understand that some of the different types of ads can be used to meet the same objective. You can find the different ad sizes and specs on Facebook’s ads guide and video requirement page.