Tag: webinar

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Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers

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Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers
Posted October 17, 2016 by admin

WEBINAR SUMMARY

Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could create your own weather? ZMOT Auto’s very own Ashley Mabery will walk you through the steps and strategies needed to create a true appointment culture within your store. Learn how to leverage your CRM and staff to create your own traffic and how to build a truly experiential appointment process that will wow your guests and result in more units, higher gross profit and happier customers.

KEY TAKEAWAYS

• Create accountability with your staff through management techniques and CRM utilization.
• Build customer focused processes that increase closing percentages and gross profits.
• Learn to manage the metrics within your CRM that produce activity and consistent results.

ZMOT Auto Webinar

In case you missed it, here’s Ashley’s webinar in full:

About the Speaker

Ashley Mabery to deliver Digital Dealer Webinar
Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

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DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar

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DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar
Posted October 1, 2016 by admin

Have you ever asked yourself why more Internet leads aren’t turning into buyers in your store? After all, if you could simply improve your close rate on internet leads to just 20%, it would result in ENORMOUS PROFITS! And yes, there are a few Automotive Rockstars that have been able to raise their close rate to even more than that!

DO YOU WANT TO KNOW HOW TO HANDLE INTERNET LEADS LIKE A ROCKSTAR?

When it comes to learning about the best lead handling strategies, we called in an Automotive Rockstar to show us the way! Bobbie Herron has been “putting dreams in driveways” for over 15 years and she is ready to share all!

In this captivating and fast-paced 1 hour webinar, attendees will learn:

  • When, how often, and which kind of follow up to use for maximum results
  • How the source of an Internet opportunity can guide you on how to engage that buyer and get them to respond to you
  • The most effective way to handle a lead that asks no questions yet still turn that opportunity into a sale…and so much more!

AND to close out this hour of awesomeness, Bobbie is going to also share 3 immediately implementable items for each department that are proven to increase sales today! And best of all – her suggestions won’t cost you a dime!

This presentation is only for those ready to dominate their market, close more leads and reap the huge benefits that await. All others need not apply.

Whether you’re a Salesperson, Internet Manager, Sales Manager or a General Manager, don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn Lead Handling Like a Rockstar, and make BIG $$$, then you can’t afford to miss this webinar! Register now!

PRESENTER: Bobbie Herron is the Director of Dealer Marketing for ZMOT Auto and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, ZMOT is best known for providing unparalleled tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

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ZMOT Auto Webinar – Is Your Merchandising Ready For Digital Marketing?

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ZMOT Auto Webinar – Is Your Merchandising Ready For Digital Marketing?
Posted September 24, 2016 by admin

With thousands of vehicles to choose from, and more information than ever at consumer’s fingertips, How can you get your inventory stand out from the rest?

Merchandising, Merchandising, Merchandising!

The rise of the Internet has forced dealers to adopt to a higher level of vehicle merchandising. Good merchandising drives visitors; Effective merchandising drives SALES

Many dealerships, however, fail to recognize the gaps in their merchandising. Units missing photos, vehicle description strategy, and days to market and other merchandising KPIs should be assessed and optimized as part of your digital strategy if you want to be truly successful in today’s market place.

KEY TAKE-AWAYS

  • How to identify bottlenecks in your merchandising process.
  • How to evaluate the search value of your vehicle descriptions.
  • How to reduce your days to market through streamlining the reconditioning process.

ZMOT Auto Webinar

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

About The Presenter

Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016
Posted August 4, 2016 by admin

 

ZMOT Auto has a tradition of hosting valuable webinar content. Today, August 4th 2016, another #DealerToDealer webinar open forum featuring Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive went live and is now available for you to watch. This particular forum covered attending Digital Dealer including how to build a strategies for workshop sessions, the key takeaways for 2016 and how to implement these ideas for maximum ROI.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed.
• Identify and Eliminate Unnecessary Spending.
• Implement Effective Strategies to optimize your digital spend.
• Increase Unit Sales NOW within your existing operation.

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

Register for Digital Dealer 21 now using code DD21ZMOT to save $100!

Sign Up for a VIP Consultation

Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTERS

Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

Bobbie HerronBobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

Jennifer BriggsJennifer Briggs, Director | Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

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ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar

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ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar
Posted May 17, 2016 by admin

ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest sales volume eDealer Group in North America – WardsAuto 2016, ZMOT Auto as well as a collection of Automotive Companies). This discussion was facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources
• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

ABOUT THE PRESENTERS


Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.


Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.


Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

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ZMOT Auto Delivers in FREE #DealerToDealer Webinar

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ZMOT Auto Delivers in FREE #DealerToDealer Webinar
Posted March 7, 2016 by admin

 

ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest sales volume eDealer Group in North America – WardsAuto 2015, ZMOT Auto as well as a collection of Automotive Companies). This discussion will be facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Watch a recording of the webinar:

ABOUT THE PRESENTERS

Erich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the CEO of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

#DealerToDealer