Dale Pollak, automotive industry legend, has written a very interesting and informative article about using a precision-focused approach to advertising for a dealership. Of course, who better to use as examples in an article about digital marketing for dealers than Cardinale Automotive and ZMOT Auto?
The article gives a brief overview on Cardinale Automotive and ZMOT Auto, and uses quotes from an interview with Erich K Gail, CEO of the Cardinale-Group at multiple points. Visit Dale Pollak’s website now and view the article:
Link: http://dalepollak.com/2016/06/03/precisionfocused-approach-digital-retailing/
Dale Pollak runs a blog called Velocity Overdrive. How appropriate that ZMOT Auto’s whole existence is to increase digital automotive velocity to provide targeted, in-market buyers to dealerships in the US, Canada and Mexico with regional exclusivity? Check out Dale’s article now!
