Erich K Gail Talks Automotive Social Media And Getting Results

Erich K Gail Talks Automotive Social Media And Getting Results
Posted March 14, 2017 by Steve Allen

Automotive News has published an insightful article on the Cardinale Automotive Group’s social media efforts and what tools should be properly utilized to get a customer from their computer screens or mobile phones to the dealership.

Social media is no longer just a platform to chat with friends, share pictures, or update your status. These various platforms are now a strategic tool for businesses to reach, obtain, and maintain customers. The Cardinale Automotive Group is keen on utilizing each tool to its full potential. There is a science behind it all and these tools are part of the equation.


According to Erich K. Gail, Cardinale Automotive GroSocial Media Marketing Disiplineup CEO, this outlook on social media marketing campaigns is necessary. He states that “this mentality is driven by a disciplined approach to spending money in which simply covering costs isn’t good enough. If time and resources are spent, there must be a return on investment.”

Facebook and Instagram, in particular, are social media platforms that have come a long way over the years; now offering ways to effectively spend money in the right places to reach the right people. As noted by Automotive News, “The evolving targeting capabilities on Facebook and Instagram over the years have given dealers more control over who sees their ads.”

The group, with its 22 rooftops throughout California, Arizona, and Nevada, wants to ensure that money is not being put towards hope, but rather towards a worthwhile ROI. Gail further expresses that “the stores take a granular approach that enables them to attribute the marketing dollars of their digital campaigns to floor traffic and sales.”

An effective place to spend marketing dollars is in Facebook’s Ad Manager. This tool gives the group the Facebook Advertising for Auto Dealerscapabilities to target specific audiences throughout the market based on age, location, interests, and behaviors, and track the consumers that are taking action on each ad. Along with customer relationship management data, the group can further the analysis by knowing the sites consumers are coming from, how many have booked an appointment, and who physically came into the dealership to purchase a vehicle.

With the integration of Instagram and Facebook, customer reach has now increased and in a more Automotive Social Media Marketingefficient manner as Instagram Ads can be made by the checking of a box. The group understands the effectiveness of Instagram Ads. During the fourth quarter of 2016, the group launched an Instagram campaign for all of its dealerships. Through this campaign, there were 184,000 potential customers reached, resulting in 237 direct actions via phone call or online chat. Of those direct actions, 107 appointments were made, resulting in 66 consumers entering the dealership. The most impressive stat is that of 54 of the people that showed up to the dealership, left in a new vehicle. Overall, the investment per unit sold was $132.

 

The Cardinale Automotive Group is not new to the utilization of social media within its digital marketing strategy, but as the tools evolve, the group adapts accordingly in order to have an optimized social media strategy.

Car Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies

Car Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies
Posted February 24, 2017 by admin

Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low point in the economy to emerge as a top-rated digital dealer.

 

 

DealerExec Magazine article featuring Erich K. Gail

DealerExec Magazine article featuring Erich K. Gail
Posted October 11, 2016 by Anthony Levine

DealerExec Magazine transcript

DEALER-TO-DEALER

#StartAtStart; Burn the Ships; Build a Fortress Dealership

#DealerToDealer — As of early Q3 2016, our current sales SAAR ( seasonally adjusted annual rate ) reflects Growth of +1M units over the same period in 2006. Further, our first-half 2016 results reflect our strongest rate of sales since 2011 – we’re selling more units, we’re making more money, these are the best of times….all together now = “WINNING!”
Winning comes with a responsibility, Winning is a challenge, Winning requires effort – courage – discipline, yet, Winning in successive order ( left unchecked ), “Winning Will Make You Soft!”

If we didn’t learn our lessons from the hemorrhage of 2008 and 2009, to “never again” find ourselves subjective to market conditions, to be ill-prepared, weakened or crippled by a lack of discipline – OUR TIME IS NOW!

FIND THE COURAGE

Our responsibility as Leaders ( regardless of your specific role ) is to recognize we are the investor and we are 100% responsible for our operations, our associates, their families and the communities we serve.

Honor of this responsibility requires that we ‘check our ego’, find the courage to embrace ‘we do not have all the answers…we don’t know, what we don’t know’ and that as a result, we must be dedicated to finding the answers by any means necessary – we must #StartAtStart.

BLINK SPEED
Developmentally, in both the automotive industry as a whole as well as high-transaction retail; consumer product development continues to evolve at a pace now identified as ‘Blink Speed.’

Innovative, well-funded and highly capable teams of designers and engineers are working and will continue to work; well through-the-night to develop expanded connectivity and functionality of products, services and forms of transportation – each of which, are, can and will alter the manner in which we serve our active consumers, for example:

OnDemand Transportation: Uber, Lyft, Hail, Shuddle…the list grows daily…
Ride Share Transportation: active OEM pilot programs throughout the United States and Europe.
Methods of Transportation: Semi-Autonomous, Fully-Autonomous, Vehicles, Pods, Buses, Cargo Transport, etc.
…at this very moment, teams around the world are fast at work on technologies which will further integrate the connected-consumer into an entirely new mobility ecosystem.

WE ARE UNDER ATTACK
Closer examination of our operations reveal a number of areas which require our active leadership and involvement:

  • Our Gross is slipping….we’re selling more units, yet our transaction gross is eroding, new “and” preOwned
  • Student debt is continuing to increase which in-turn is reducing the available financial resources of our younger new-to-market consumers
  • Our current retail model is being challenged from every angle
  • Manufacturers are now delivering select-model vehicles ‘consumer-direct’ in Europe
  • In the US, Tesla is now merchandising automobiles in high-end retail department stores

Consider this, Blink-Speed is not just representative of technology and product development – Blink Speed may very well be a near-future norm.

BURN THE SHIPS
The speed by which we now must operate, the continued complexity of our industry and the challenges we face, will cull-the-heard of strong and successful v. weak and vulnerable in short-order. Success, ( long-term success ) will require courage, focused leadership and an unrelenting commitment to align our operations in a manner which will produce the highest level of efficiency and profitability.

Famed explorer Hernando Cortes landed on the shores of Veracruz, Mexico in 1519. Cortes wanted his armies to conquer the land for Spain. Faced with an aggressive enemy, brutal disease and scarce resources. As they marched inland for battle, Cortes ordered one of his commanders back to the beach with a single directive: ‘BURN THE SHIPS’

Our only direction is forward…’Onward & Upward to Victory’ – There is no turning back – we are advancing every single day, one foot, one yard, one mile at a time – there will be no retreat.

So we now must recognize, in our industry, within our responsibilities; we must produce profitable returns on our investments in which to fortify our operations, serve our associates, their families and our communities – we must begin our march forward now.

IF ONLY WE HAD KNOWN

Looking back, 2008-2009, many of us agree, “If only we’d been more disciplined, if only we’d fixed ___, strengthened ____, cut ____, grown ___ or been more efficient at ____, we could have survived, we could have thrived, we could have actually expanded our operating reach in a depressed market. We could have acquired stores instead of closing them, we could have expanded instead of reducing our ranks, we could have….we should have….if only we’d known…”.

Well, now we know! – and for those of us who were blessed to survive this period, we will not get a second chance the next time…..and the next time is coming!

Are we making too much money?, Have we become our former selves as we were in 2006 and 2007? Have we ( again ) became ‘Rich & Good Looking?”

Ask yourself, if the market shifts tomorrow, is my operation equipped and structured to survive? to thrive? to expand? – do you have the measure to answer this question? – in the event you don’t, do you have the courage to admit it to yourself and assemble your best and brightest to #StartAtStart today?

BUILD A FORTRESS DEALERSHIP

To survive, to thrive, to expand…to truly succeed – we must embrace a philosophical challenge: Are we ‘standing a point on the hope plan?’ OR are we creating a retail ecoSystem wherein each of our departments, are working in alignment to serve and support each other – are we building an army, a well-trained army, who in-turn produce the needed ROI for creation of a Fortress Balance Sheet?

To achieve the goals we have never achieved before…we must start doing things we have never done before.
In the evaluation of; creation of; a Fortress Dealership, we must examine and hold ourselves accountable for:

Store/Brand Loyalty ( New and PreOwned Sales )

  • What is our current % of
    • Repeat Sales? including PreOwned
    • Repeat Service, 1st, 2nd, 5th visit? including PreOwned

Sales Operations

  • Do we have an expectation of ‘activities-to-be-completed’ by each sales associates, each working day? ( created appointments, outbound calls-emails-text, etc )
  • Do our Sales Managers ‘voice-to-voice’ confirm our created appointments?
  • What is our current average units sold, per sales associate, per month?
  • Do we have an inStore ( at time of sale ) referral process?
    • Earned and Deserved, all we need to do is #JustAsk
      • If so, do we build for increased units sold, month over month, per associate as a result?
  • Do we have a hard-stop days-in-inventory inventory on PreOwned vehicles?
  • Do we have an up-front exit-strategy on your trades, thus producing a wholesale profit?

Finance Operations

  • Do we have a CIT policy for maximum days from contract-to-funding?
  • Do we have an established process for finance product sales including minimums?

Service Operations

  • Do we have a process for service introduction at the time of sale, including all PreOwned sales?
  • Do we have a first-service appointment creation process at the time of sale?
  • Do we monitor your current fixed absorption rate each month?
    • Do we have a plan to achieve +100%?

Marketing Operations

  • Do we invest our resources to target Leads? or inMarket Buyers?
    • Do we know the difference? ( and there is a massive difference )
  • Do we integrate all elements of our active marketing channels with a singular focus to drive one-touch, one-click direct actions immediately into our CRM? ( Phone, Form, Text, Chat )
  • Does our CRM provide us the needed data from which to gauge ROI performance, per source?
  • Is our website constructed to convert visits into direct actions?
  • Do we source and track every phone call, form fill, text and chat?
    • Do we source by each individual investment type? ( SEM, Social, 3rd Party, etc )
  • Do we evaluate our direct actions in our CRM to the investment, by source?
  • Do we monitor our current quantity of days ‘initial contact to sold’?
    • Indication of the effectiveness of active marketing combined with the speed and efficiency of our inStore process.

The above examples represent a few of the areas we must evaluate in order to construct and enhance a Fortress Dealership. Alignment of our inStore processes, unification of our departments and fact-based investment of our capital; when combined with disciplined leadership will produce a Fortress Balance Sheet as measured by the percentage of Net to Gross, each month.

100% RESPONSIBLE
Let there be no empty chair, excuse or deviation from our role in service to our team(s), store(s) – leadership requires we are 100% responsible – acceptance of this responsibility enables us to accomplish outstanding results and transform ordinary into Extraordinary.

#StartAtStart. Embrace the courage needed to be uncomfortable as you enhance and refine your operation. Growth and success are fueled by the courage it takes to say ‘We don’t know what we don’t know’, yet having the tenacity and desire to Burn the Ships and build a Fortress Dealership.

Onward and Upward to Victory, always!
======
Erich K. Gail

Chief Operating Officer

CARDINALE GROUP of COMPANIES | www.Cardinale-Group.com

Erich K Gail CEO of Cardinale GroupMr. Gail is a Chief Executive of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group North America and Chief Executive Officer of ZMOT Auto.

Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

Erich K. Gail Session at DealerSocket User Summit 2016 Day 2

Erich K. Gail Session at DealerSocket User Summit 2016 Day 2
Posted October 8, 2016 by admin

Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you missed his workshops, here is some video footage of Day 2:

Erich K. Gail Discusses In-market Digital Targeting Aimed at Maximizing your Budget

Schedule A VIP Consultation with ZMOT Auto:

 Live Presentation Date and Times:

October 04, 2016
3.00pm – 3.50pm ( Franchise ONLY )
4.00pm – 4.00pm

Weaponize your active Marketing Investments to secure 1:1 attribution of Investment > Units Sales > Profit. Learn how to ReTake YOUR Brand, Integrate YOUR digital retail ecosystem to target, secure and sell to inMarket Buyers! – hear from an industry leader of an award winning Automotive Group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.

Dealer Principals, Sr. Leadership, Platform Executives, General Managers and General Sales Managers can use the information in the presentation to maximize Marketing Investments and in-store Sales Performance to secure 1:1 Sales and Investment Performance ROI with a focus on in-Market Buyers.

About the Conference

The DealerSocket User Summit aims to bring the most advanced content found anywhere in the automotive industry to the forefront. It’s no wonder why the overwhelming majority the top dealership groups in the country have continued to attend this conference. Attendees learn how to better use digital marketing and technology to sell and service more vehicles and earn more profit.


About the Speaker

Erich K. GailErich K. Gail
Chief Operating Officer | Cardinale-Group of Companies
Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group and Chief Executive Officer of ZMOT Automotive Digital Velocity.
Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.


About Cardinale-Group of Companies

http://www.Cardinale-Group.com
The Cardinale-Group of Companies consist of: the Cardinale Automotive Group (http://www.CardinaleWay.com), with 19 retail automotive locations throughout California, Arizona and Nevada – currently the #2 Highest Sales Volume eDealer Group in North America; ZMOT Auto Digital Velocity, integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America (http://www.CardinaleAG.com ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.

Erich K. Gail Session at DealerSocket User Summit 2016 Day 1

Erich K. Gail Session at DealerSocket User Summit 2016 Day 1
Posted September 22, 2016 by admin

Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you missed his workshop on Day 1, here is some video footage:

Predictive Profit! – Maximize Your Sales & Performance Utilizing DealerSocket

Schedule A VIP Consultation with ZMOT Auto:

Live Presentation Date:
October 03, 2016
4.00pm – 4.50pm

As Dealers, we are focus on 10,000 little things done right each and every day – the operational complexity of our industry continues to evolve – hear from an industry leader of an award winning Automotive Group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.

Dealer Principals, Sr. Leadership, Platform Executives, General Managers and General Sales Managers can use the presentation to enhance existing in-store sales and fulfillment process(es). Increase appointment show rate, close rate and transaction gross with a focus on in-Market Buyer retail strategies.


About the Speaker

Erich K. GailErich K. Gail
Chief Operating Officer | Cardinale-Group of Companies
Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group and Chief Executive Officer of ZMOT Automotive Digital Velocity.
Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.


About Cardinale-Group of Companies

http://www.Cardinale-Group.com
The Cardinale-Group of Companies consist of: the Cardinale Automotive Group (http://www.CardinaleWay.com), with 19 retail automotive locations throughout California, Arizona and Nevada – currently the #2 Highest Sales Volume eDealer Group in North America; ZMOT Auto Digital Velocity, integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America (http://www.CardinaleAG.com ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.

Erich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”

Erich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”
Posted August 19, 2016 by admin

 

Erich K. Gail, CEO of the Cardinale-Group of Companies delivered a riveting presentation at the 2016 Women In Automotive Conference. This conference was be held June 26-28 at the Omni Orlando Resort in Orlando, FL. Erich’s presentation was “Hire & Inspire a Legion of World-class ( Women ) Leaders”. In case you were not able to attend the conference, here is a video of the presentation below:

About Women in Automotive

Women in Automotive, founded by industry female leaders in Orlando, is focused on empowering and developing women in the automotive field. Their goals are to benefit both women and dealerships nationwide and help facilitate the training and hiring of more females in dealerships. Currently, per NADA 2014 data, the percentage of female employees is stagnant at 17%. Women In Automotive is committed to training and educating dealerships on how to create a balanced position for women, as well as giving women access to networking and opportunities for skill set development.

Sign Up for a VIP Consultation

ZMOT Auto currently employs over 50% women and believes in fair treatment for all qualified employees both current and potential. We also help dealers all over the continent to increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTER


Erich K. GailErich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the Chief Operating Officer of the Cardinale-Group. In this capacity; Mr. Gail is the CEO of the Cardinale Automotive Group; CEO of Cardinale AG Vehicle Supply Group – North America and CEO of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar

ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar
Posted May 17, 2016 by admin

ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest sales volume eDealer Group in North America – WardsAuto 2016, ZMOT Auto as well as a collection of Automotive Companies). This discussion was facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources
• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

ABOUT THE PRESENTERS



Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.



Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.



Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

ZMOT Auto Delivers in FREE #DealerToDealer Webinar

ZMOT Auto Delivers in FREE #DealerToDealer Webinar
Posted March 7, 2016 by admin

 

ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest sales volume eDealer Group in North America – WardsAuto 2015, ZMOT Auto as well as a collection of Automotive Companies). This discussion will be facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Watch a recording of the webinar:

ABOUT THE PRESENTERS


Erich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the CEO of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.


Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.


Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.


Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.


#DealerToDealer