Ashley Mabery Speaks at Digital Dealer – Is Your CRM Coming Between You and Your Customers?
Posted April 4, 2017 by admin
Is Your CRM Coming Between You and Your Customers? — Discover the Top 5 CRM Mistakes That Will Ruin Your Client Relationship and Learn How to Fix Them
Digital Dealer 22 #DD22
Room: 17
Thursday, April 13, 2017: 9:30 AM – 10:20 AM
Description
Your CRM is supposed to help you manage and improve the relationship your dealership has with its clients. Would you be surprised to learn that your CRM may be hurting your relationships and causing your clients to break-up with you? Misuse of your CRM is costing you millions in mismanaged relationships. In this session, I will teach you how to identify key problems with your CRM and how you can easily fix your relationships.
Learning Objectives
• Gain insight on the top mistakes dealers make with their CRM, which drive clients away.
• Learn how to audit your CRM for hidden and often overlooked issues, how to fix them, and best practices to make your CRM work as intended.
• Gain a better understanding of your CRM and how you can leverage it to build a more loyal customer base.
• Learn how to audit your CRM for hidden and often overlooked issues, how to fix them, and best practices to make your CRM work as intended.
• Gain a better understanding of your CRM and how you can leverage it to build a more loyal customer base.
About The Speaker – Ashley Mabery
Director | Retail Performance at ZMOT Auto (part of the Cardinale Automotive Group of Companies)
Profile
Ashley Mabery is the Director | Retail Performance of ZMOT Auto. In this capacity, Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.
