Car Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies
Posted February 24, 2017 by admin
Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low point in the economy to emerge as a top-rated digital dealer.
DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar
Posted October 1, 2016 by admin
Have you ever asked yourself why more Internet leads aren’t turning into buyers in your store? After all, if you could simply improve your close rate on internet leads to just 20%, it would result in ENORMOUS PROFITS! And yes, there are a few Automotive Rockstars that have been able to raise their close rate to even more than that!
DO YOU WANT TO KNOW HOW TO HANDLE INTERNET LEADS LIKE A ROCKSTAR?
When it comes to learning about the best lead handling strategies, we called in an Automotive Rockstar to show us the way! Bobbie Herron has been “putting dreams in driveways” for over 15 years and she is ready to share all!
In this captivating and fast-paced 1 hour webinar, attendees will learn:
When, how often, and which kind of follow up to use for maximum results
How the source of an Internet opportunity can guide you on how to engage that buyer and get them to respond to you
The most effective way to handle a lead that asks no questions yet still turn that opportunity into a sale…and so much more!
AND to close out this hour of awesomeness, Bobbie is going to also share 3 immediately implementable items for each department that are proven to increase sales today! And best of all – her suggestions won’t cost you a dime!
This presentation is only for those ready to dominate their market, close more leads and reap the huge benefits that await. All others need not apply.
Whether you’re a Salesperson, Internet Manager, Sales Manager or a General Manager, don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn Lead Handling Like a Rockstar, and make BIG $$$, then you can’t afford to miss this webinar! Register now!
PRESENTER: Bobbie Herron is the Director of Dealer Marketing for ZMOT Auto and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, ZMOT is best known for providing unparalleled tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.
Just in case you couldn’t make it to the live showing, here is a video of the webinar:
ZMOT Auto Webinar – Is Your Merchandising Ready For Digital Marketing?
Posted September 24, 2016 by admin
With thousands of vehicles to choose from, and more information than ever at consumer’s fingertips, How can you get your inventory stand out from the rest?
Merchandising, Merchandising, Merchandising!
The rise of the Internet has forced dealers to adopt to a higher level of vehicle merchandising. Good merchandising drives visitors; Effective merchandising drives SALES
Many dealerships, however, fail to recognize the gaps in their merchandising. Units missing photos, vehicle description strategy, and days to market and other merchandising KPIs should be assessed and optimized as part of your digital strategy if you want to be truly successful in today’s market place.
How to identify bottlenecks in your merchandising process.
How to evaluate the search value of your vehicle descriptions.
How to reduce your days to market through streamlining the reconditioning process.
ZMOT Auto Webinar
Just in case you couldn’t make it to the live showing, here is a video of the webinar:
About The Presenter
Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company) Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.
Bobbie Herron Workshop Recap – Digital Dealer 21 Conference
Posted September 9, 2016 by admin
Bobbie Herron, Director of Dealer Marketing for ZMOT Auto (a Cardinale-Group company), hosted an exciting workshop at this year’s Digital Dealer 21 Expo, held August 8-10 at the MGM Grand Hotel & Casino in Las Vegas, NV.
About the Conference
The Digital Dealer Conference aims to bring the most advanced content found anywhere in the automotive industry to the forefront. It’s no wonder why the overwhelming majority the top dealership groups in the country have continued to attend this conference. Attendees learn how to better use digital marketing and technology to sell and service more vehicles and earn more profit.
About Bobbie’s Workshop
The automotive industry spends over $55 billion a year on advertising to try and catch the attention of someone looking for a vehicle, but often fails at converting those shoppers. This workshop covered why opportunities are not turning into buyers. Internet and general managers can learn how to utilize proper timing and the different types of follow up for calls, emails, and texts for an immediate increase in sales! If you missed this workshop, check out the DD21 presentation below:
Primary Learning Objectives:
Identify the source of an Internet opportunity, what it means and how to engage that buyer. Learn how to get a potential Internet buyer to respond to you..
Identify the most effective way to handle this and turn the opportunity into a sale.
Learn how often you should try to reach out, what the buying cycle is, and what the customer is looking for from you.
Sign Up for a VIP Consultation
Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!
ABOUT THE PRESENTER
Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company) Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.
Cardinale Automotive & ZMOT Auto mentioned on Dale Pollak’s Blog
Posted June 3, 2016 by Anthony Levine
Dale Pollak, automotive industry legend, has written a very interesting and informative article about using a precision-focused approach to advertising for a dealership. Of course, who better to use as examples in an article about digital marketing for dealers than Cardinale Automotive and ZMOT Auto?
The article gives a brief overview on Cardinale Automotive and ZMOT Auto, and uses quotes from an interview with Erich K Gail, CEO of the Cardinale-Group at multiple points. Visit Dale Pollak’s website now and view the article:
Dale Pollak runs a blog called Velocity Overdrive. How appropriate that ZMOT Auto’s whole existence is to increase digital automotive velocity to provide targeted, in-market buyers to dealerships in the US, Canada and Mexico with regional exclusivity? Check out Dale’s article now!
Start at Start Dealership Consultation
Let’s get started on the road to success. At no charge to you, ZMOT’s complimentary consultation includes actionable steps that you can implement in your dealership today to turn both your showroom and digital traffic into actual buyers. Our process was designed with over 40 years of experience owning and operating multiple dealerships and refining every aspect of day to day operation. We’ll conduct a thorough assessment and offer proven strategies for your dealership to improve lead generation and conversion performance without increasing expenses. We’ll answer questions every dealer wants to know but doesn’t know who to ask. Are you ready to Start at Start? Just sign up below, and we’ll be in touch shortly.
Let's Get Started on the Road to Success
We’ll conduct a thorough assessment and offer proven strategies for your dealership to improve lead generation and conversion performance.