Tag: cardinale-group

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Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers

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Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers
Posted October 17, 2016 by admin

WEBINAR SUMMARY

Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could create your own weather? ZMOT Auto’s very own Ashley Mabery will walk you through the steps and strategies needed to create a true appointment culture within your store. Learn how to leverage your CRM and staff to create your own traffic and how to build a truly experiential appointment process that will wow your guests and result in more units, higher gross profit and happier customers.

KEY TAKEAWAYS

• Create accountability with your staff through management techniques and CRM utilization.
• Build customer focused processes that increase closing percentages and gross profits.
• Learn to manage the metrics within your CRM that produce activity and consistent results.

ZMOT Auto Webinar

In case you missed it, here’s Ashley’s webinar in full:

About the Speaker

Ashley Mabery to deliver Digital Dealer Webinar
Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

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Bobbie Herron Workshop Recap – Digital Dealer 21 Conference

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Bobbie Herron Workshop Recap – Digital Dealer 21 Conference
Posted September 9, 2016 by admin

Bobbie Herron, Director of Dealer Marketing for ZMOT Auto (a Cardinale-Group company), hosted an exciting workshop at this year’s Digital Dealer 21 Expo, held August 8-10 at the MGM Grand Hotel & Casino in Las Vegas, NV.

About the Conference

The Digital Dealer Conference aims to bring the most advanced content found anywhere in the automotive industry to the forefront. It’s no wonder why the overwhelming majority the top dealership groups in the country have continued to attend this conference. Attendees learn how to better use digital marketing and technology to sell and service more vehicles and earn more profit.

About Bobbie’s Workshop

The automotive industry spends over $55 billion a year on advertising to try and catch the attention of someone looking for a vehicle, but often fails at converting those shoppers. This workshop covered why opportunities are not turning into buyers. Internet and general managers can learn how to utilize proper timing and the different types of follow up for calls, emails, and texts for an immediate increase in sales! If you missed this workshop, check out the DD21 presentation below:

Primary Learning Objectives:

  • Identify the source of an Internet opportunity, what it means and how to engage that buyer. Learn how to get a potential Internet buyer to respond to you..
  • Identify the most effective way to handle this and turn the opportunity into a sale.
  • Learn how often you should try to reach out, what the buying cycle is, and what the customer is looking for from you.

Sign Up for a VIP Consultation

Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTER

Bobbie HerronBobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

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Erich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”

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Erich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”
Posted August 19, 2016 by admin

 

Erich K. Gail, CEO of the Cardinale-Group of Companies delivered a riveting presentation at the 2016 Women In Automotive Conference. This conference was be held June 26-28 at the Omni Orlando Resort in Orlando, FL. Erich’s presentation was “Hire & Inspire a Legion of World-class ( Women ) Leaders”. In case you were not able to attend the conference, here is a video of the presentation below:

About Women in Automotive

Women in Automotive, founded by industry female leaders in Orlando, is focused on empowering and developing women in the automotive field. Their goals are to benefit both women and dealerships nationwide and help facilitate the training and hiring of more females in dealerships. Currently, per NADA 2014 data, the percentage of female employees is stagnant at 17%. Women In Automotive is committed to training and educating dealerships on how to create a balanced position for women, as well as giving women access to networking and opportunities for skill set development.

Sign Up for a VIP Consultation

ZMOT Auto currently employs over 50% women and believes in fair treatment for all qualified employees both current and potential. We also help dealers all over the continent to increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTER

Erich K. GailErich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the Chief Operating Officer of the Cardinale-Group. In this capacity; Mr. Gail is the CEO of the Cardinale Automotive Group; CEO of Cardinale AG Vehicle Supply Group – North America and CEO of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016
Posted August 4, 2016 by admin

 

ZMOT Auto has a tradition of hosting valuable webinar content. Today, August 4th 2016, another #DealerToDealer webinar open forum featuring Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive went live and is now available for you to watch. This particular forum covered attending Digital Dealer including how to build a strategies for workshop sessions, the key takeaways for 2016 and how to implement these ideas for maximum ROI.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed.
• Identify and Eliminate Unnecessary Spending.
• Implement Effective Strategies to optimize your digital spend.
• Increase Unit Sales NOW within your existing operation.

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

Register for Digital Dealer 21 now using code DD21ZMOT to save $100!

Sign Up for a VIP Consultation

Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTERS

Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

Bobbie HerronBobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

Jennifer BriggsJennifer Briggs, Director | Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.