Tag: bobbie herron

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ZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22

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ZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22
Posted April 4, 2017 by admin

ZMOT Auto is Your Fully Integrated Investment and Performance Management Partner.

ZMOT Auto is a #DealertoDealer Partner with a full suite of Digital Marketing Solutions integrated alongside Dealership Training and Automotive Management Consulting. We are devoted to helping dealers become better retailers by sharing the knowledge that we have gained through our successes as a premier automotive dealer group. As a matter of fact, we currently own and operate 22 rooftops in the United States and in 2016 the Cardinale Automotive Group earned the distinction of being named the #1 Digital Retailer on the Wards e-Dealer list. Curious about our history? Learn more about the history of ZMOT and watch the Cardinale Automotive Group testimonial here.

We recognize that there are many offerings for Process and Strategy Enhancements, Digital Marketing and Lead Providers in the automotive marketplace today. That can make it easy to get lost in adding Shiny New Widgets. Can you identify if those invested dollars work together across all digital consumer touch-points? Are you targeting in Market BUYERS or are you on the 3rd Party “hope plan” buying leads? Reserve a VIP Demo today to learn how a partnership with ZMOT Auto can help you increase vehicle sales and master your marketing spend through a combination of Investment and Performance Management.

ZMOT Auto - A Fully Integrated Digital Marketing and Consulting Agency

 

Learn More About Our Full Service Integrated Digital Marketing and Performance Management Solutions Here-

What is Performance Management-

Performance Management is where the magic happens. Our success at Cardinale Automotive began when we started at the foundation of our business and built a management driven business model instead of a Market driven one. ZMOT uses this same philosophy when working with our Automotive Dealer Partners. Performance Management focuses on conversion (Turning Opportunities into Buyers). This is designed to identify where you are right now in each department so that we can implement a growth action plan with a clear start and end in mind.

What does Dealer to Dealer mean? –

Dealer to Dealer encompasses our promise to build genuine and lasting relationships with our clients and our dedication to work alongside the Dealership to offer guidance to improve every department. ZMOT Auto employs a Leadership and Performance team with a proven background of success in Management positions within a dealership. Learn more about what’s included in this commitment by clicking here.

Looking to Learn at Digital Dealer in Tampa?

Ashley Mabery is speaking at Digital Dealer 22 – Is Your CRM Coming Between You and Your Customers? Get more information and find out how you can win a pair of SnapChat Spectacles here.

Bobbie Herron is speaking at #DD22 – Should You Send That Text? Are You Compliant? #PracticeSafeText – Get more information and find out how you can win a pair of SnapChat Spectacles here.

 

How do you win the Nintendo Switch? ZMOT Auto has two options for you!

Simply Reserve Your Private VIP Demo Today or Stop by Booth #102 and Say Hello to the #ZMOTauto Team at Digital Dealer. Where is the booth located? Just inside of the main entrance and to the left.

ZMOT Auto Digital Dealer Booth Location on Map

 

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Bobbie Herron Speaks at Digital Dealer – Should You Send That Text? Are You Compliant? #PracticeSafeText

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Bobbie Herron Speaks at Digital Dealer – Should You Send That Text? Are You Compliant? #PracticeSafeText
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Should You Send That Text? — Are You Compliant? Is Your Process Engaging? Learn Service and Sales Processes That Work, How to Implement Them into Your CRM, and How to Follow the Law.  #PracticeSafeText

Digital Dealer Conference #DD22
Room: 24
Tuesday, April 11, 2017: 2:30 PM – 3:20 PM

Description

What’s the most effective way of marketing your business and creating opportunities for a sale? You have to be where your customer is so they can find you but once that happens what comes next? We all know that an opportunity doesn’t equal a sale so do you know the most effective way to engage a customer and create an outstanding relationship? You have to live in the space where their attention lies. Literally, in their hands. The average adult spends 23 hours a week texting. You’re probably saying to yourself – We know that. Customers are insisting on texting and so is your sales staff. Is that enough to convert that customer into a sale? Does a sales person know how to handle a text customer, what process to use and why? Are you unknowingly opening your dealership up to lawsuits?

Learning Objectives

• Learn how to be compliant with the texting laws, and what options are out there that add no cost to your dealership and keep you legal. 
• Learn how to engage with a customer who has already been in, and turn them into a sale opportunity VS someone who comes in as a text    “lead.” Should you add video? Does it convert higher? I will show you. 
• Learn how to set your CRM up to identify this customer, when/how to contact them, and how to convert a “text” opportunity into a sale.

About The Speaker- Ms. Bobbie Herron

Director | Dealer PerformanceZMOT Drive (part of the Cardinale Automotive Group of Companies)

Profile

Bobbie Herron is the Director of Dealer Performance for ZMOT and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40.”
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DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar

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DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar
Posted October 1, 2016 by admin

Have you ever asked yourself why more Internet leads aren’t turning into buyers in your store? After all, if you could simply improve your close rate on internet leads to just 20%, it would result in ENORMOUS PROFITS! And yes, there are a few Automotive Rockstars that have been able to raise their close rate to even more than that!

DO YOU WANT TO KNOW HOW TO HANDLE INTERNET LEADS LIKE A ROCKSTAR?

When it comes to learning about the best lead handling strategies, we called in an Automotive Rockstar to show us the way! Bobbie Herron has been “putting dreams in driveways” for over 15 years and she is ready to share all!

In this captivating and fast-paced 1 hour webinar, attendees will learn:

  • When, how often, and which kind of follow up to use for maximum results
  • How the source of an Internet opportunity can guide you on how to engage that buyer and get them to respond to you
  • The most effective way to handle a lead that asks no questions yet still turn that opportunity into a sale…and so much more!

AND to close out this hour of awesomeness, Bobbie is going to also share 3 immediately implementable items for each department that are proven to increase sales today! And best of all – her suggestions won’t cost you a dime!

This presentation is only for those ready to dominate their market, close more leads and reap the huge benefits that await. All others need not apply.

Whether you’re a Salesperson, Internet Manager, Sales Manager or a General Manager, don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn Lead Handling Like a Rockstar, and make BIG $$$, then you can’t afford to miss this webinar! Register now!

PRESENTER: Bobbie Herron is the Director of Dealer Marketing for ZMOT Auto and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, ZMOT is best known for providing unparalleled tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

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Bobbie Herron Workshop Recap – Digital Dealer 21 Conference

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Bobbie Herron Workshop Recap – Digital Dealer 21 Conference
Posted September 9, 2016 by admin

Bobbie Herron, Director of Dealer Marketing for ZMOT Auto (a Cardinale-Group company), hosted an exciting workshop at this year’s Digital Dealer 21 Expo, held August 8-10 at the MGM Grand Hotel & Casino in Las Vegas, NV.

About the Conference

The Digital Dealer Conference aims to bring the most advanced content found anywhere in the automotive industry to the forefront. It’s no wonder why the overwhelming majority the top dealership groups in the country have continued to attend this conference. Attendees learn how to better use digital marketing and technology to sell and service more vehicles and earn more profit.

About Bobbie’s Workshop

The automotive industry spends over $55 billion a year on advertising to try and catch the attention of someone looking for a vehicle, but often fails at converting those shoppers. This workshop covered why opportunities are not turning into buyers. Internet and general managers can learn how to utilize proper timing and the different types of follow up for calls, emails, and texts for an immediate increase in sales! If you missed this workshop, check out the DD21 presentation below:

Primary Learning Objectives:

  • Identify the source of an Internet opportunity, what it means and how to engage that buyer. Learn how to get a potential Internet buyer to respond to you..
  • Identify the most effective way to handle this and turn the opportunity into a sale.
  • Learn how often you should try to reach out, what the buying cycle is, and what the customer is looking for from you.

Sign Up for a VIP Consultation

Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTER

Bobbie HerronBobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016
Posted August 4, 2016 by admin

 

ZMOT Auto has a tradition of hosting valuable webinar content. Today, August 4th 2016, another #DealerToDealer webinar open forum featuring Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive went live and is now available for you to watch. This particular forum covered attending Digital Dealer including how to build a strategies for workshop sessions, the key takeaways for 2016 and how to implement these ideas for maximum ROI.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed.
• Identify and Eliminate Unnecessary Spending.
• Implement Effective Strategies to optimize your digital spend.
• Increase Unit Sales NOW within your existing operation.

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

Register for Digital Dealer 21 now using code DD21ZMOT to save $100!

Sign Up for a VIP Consultation

Like the Digital Dealer conference, ZMOT Auto is utilized by many top dealer groups all over the continent to help increase the amount of qualified in-market buyers to their websites. Interested in learning more about ZMOT Automotive? Use the form below to request a demonstration!

ABOUT THE PRESENTERS

Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

Bobbie HerronBobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

Jennifer BriggsJennifer Briggs, Director | Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

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ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar

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ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar
Posted May 17, 2016 by admin

ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest sales volume eDealer Group in North America – WardsAuto 2016, ZMOT Auto as well as a collection of Automotive Companies). This discussion was facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources
• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

ABOUT THE PRESENTERS


Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.


Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.


Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

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ZMOT Auto Delivers in FREE #DealerToDealer Webinar

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ZMOT Auto Delivers in FREE #DealerToDealer Webinar
Posted March 7, 2016 by admin

 

ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest sales volume eDealer Group in North America – WardsAuto 2015, ZMOT Auto as well as a collection of Automotive Companies). This discussion will be facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Watch a recording of the webinar:

ABOUT THE PRESENTERS

Erich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the CEO of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.

Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

#DealerToDealer

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Bobbie Herron at Digital Dealer 20: Stop Recruiting and Start Connecting

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Bobbie Herron at Digital Dealer 20: Stop Recruiting and Start Connecting
Posted January 27, 2016 by admin

Attract and Retain High Potential Talent

Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation, companies with women at the top financially outperform their peers by 15%. In the next ten years women are projected to control over 2/3 of all consumer spending and in 2025 over 75% of our workforce will be millennial’s along with 65% of the buyers. Want the people on your teams to think like your biggest customers? In this session learn how to write ads that encourage women and millennials to apply, effective interviewing, new compensation packages and management styles that work!

Primary Learning Objectives:
• Learn compensation and negotiations that entice, retain and promote top levels of return.
• Learn structured pay plans, culture changes, non- monetary incentives and scheduling that works.
• Learn how to properly write job ads, market to and recruit in a way that engages women and millennials.

Session Description: Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation, companies with women at the top financially outperform their peers by 15%. In the next ten years women are projected to control over 2/3 of all consumer spending and in 2025 over 75% of our workforce will be millennial’s along with 65% of the buyers. Want the people on your teams to think like your biggest customers? In this session learn how to write ads that encourage women and millennials to apply, effective interviewing, new compensation packages and management styles that work!

See this video below:

Speaker Bio: Bobbie Herron’s love for this Industry began when she was hired as an “assistant” to the Variable/Fixed Operations Departments at a Ford store in a small town. From photographing vehicles to calling every customer who visited the service department to make sure they were “completely satisfied” she learned the best of each role. Throughout her career she has sold vehicles, led sales teams to success as their manager and created, managed and built successful BDC’s. She has successfully held roles as a Sales Manager, Sales Director, Finance Manager, Finance Director, GSM, GM and a Digital Sales and Marketing Director for a 16 franchise group. Bobbie has served on the VinSolutions Partnership Council, multiple advisory boards, Autotrader’s Annual Dealer Panel, was named a 2014 “40 under 40” by Automotive News, has spoken at multiple conferences on a wide variety of subject matter and has traveled internationally as a Dealer Educator.

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Bobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward

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Bobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward
Posted by admin

Getting Ahead in a Male-Dominated Industry

It is not difficult to enter a male-dominated profession, but it can be tough to survive and to get ahead. Among other obstacles, many women struggle with pre-set notions that certain jobs demand skill sets that are linked to masculinity. Women have a tendency to underestimate their own performance, especially when they find themselves in a minority, but confidence is a must. Let’s focus on the ROI of you and how you can get ahead.

See this video below:

Speaker Bio: Bobbie Herron’s love for this Industry began when she was hired as an “assistant” to the Variable/Fixed Operations Departments at a Ford store in a small town. From photographing vehicles to calling every customer who visited the service department to make sure they were “completely satisfied” she learned the best of each role. Throughout her career she has sold vehicles, led sales teams to success as their manager and created, managed and built successful BDC’s. She has successfully held roles as a Sales Manager, Sales Director, Finance Manager, Finance Director, GSM, GM and a Digital Sales and Marketing Director for a 16 franchise group. Bobbie has served on the VinSolutions Partnership Council, multiple advisory boards, Autotrader’s Annual Dealer Panel, was named a 2014 “40 under 40” by Automotive News, has spoken at multiple conferences on a wide variety of subject matter and has traveled internationally as a Dealer Educator.