WEBINAR SUMMARY
Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could create your own weather? ZMOT Auto’s very own Ashley Mabery will walk you through the steps and strategies needed to create a true appointment culture within your store. Learn how to leverage your CRM and staff to create your own traffic and how to build a truly experiential appointment process that will wow your guests and result in more units, higher gross profit and happier customers.
KEY TAKEAWAYS
• Create accountability with your staff through management techniques and CRM utilization.
• Build customer focused processes that increase closing percentages and gross profits.
• Learn to manage the metrics within your CRM that produce activity and consistent results.
ZMOT Auto Webinar
In case you missed it, here’s Ashley’s webinar in full:
About the Speaker
Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.
