Buyers often choose a dealership based on the ease of trading in their current vehicle as well as the value they get for it. We identify these buyers who have enough equity in their current vehicle to trade in and trade up. Our Vehicle Exchange Program has three different ways we can help you provide this value-driven service to your buyers. First, we help you manage up to three internal CRM campaigns per month. Using the information from your CRM, we target and build custom campaigns offering special trade in deals. Second, we reach out to your buyers with vehicle equity, proactively asking if they would like to trade their vehicle in or up. Third, we reach out to buyers from other dealerships, proactively asking them the same. We turn buyers with equity into a direct action—a call, chat, or website inquiry.
As a vehicle owner, you may have received an email informing you that you qualify to participate in a Vehicle Exchange Program. As a dealer, you may have noticed a competitor using this as a strategy to intrigue buyers. These campaigns are designed to drive multiple opportunities to dealerships through email campaigns. Buyers often choose a dealership based on the ease of trading their current vehicle, as well as the value they get for it.
A successful Vehicle Exchange Program will help you boost sales and meet manufacturers’ objectives. It is not uncommon for some vehicle owners to trade into a newer vehicle as early as their first oil change – granting the dealership with an opportunity of a new car sale and adding a pre-owned vehicle to the inventory. ZMOT Auto can help pull customers back into the market, increase the number of quality pre-owned vehicles on your lot, create trust with customers, find in-market customers within your own CRM, and finetune your retention strategy.
We work with you to identify buyers who have enough equity in their current vehicle to trade-in and trade up—using your own data. Our Vehicle Exchange Platform was designed to provide your sales staff with a value-driven process that connects them with previous customers. ZMOT Auto can help you build awareness, engage consumers, and drive traffic into your dealership. ZMOT helps you manage internal CRM campaigns on a monthly basis. By using information from your CRM, ZMOT helps you target and build custom campaigns offering special trade incentives.
Mass marketing campaigns can be expensive and are notorious for returning a low ROI; however, with target marketed email campaigns the ROI grows significantly. This strategy is designed to target the right person, with the right message, at the right time.
