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Automotive Advertising Strategies – Reasons To Bid On Your Own Brand Name
More From Our Automotive Advertising Strategies Series – 6 Reasons Why Car Dealers...
Learn MoreAutomotive Advertising Strategies – Reasons To Bid On Your Own Brand Name
More From Our Automotive Advertising Strategies Series – 6 Reasons Why Car Dealers Should Bid on Their Own Brand Name with PPC Advertising When...
Learn MoreErich K Gail Joins Automotive News Panel – Advises Don’t Ease Up On Inventory And Stayed Prepared For What’s Around The Next Corner
Erich K. Gail Joins Recent Automotive News Panel Dealerships must offer customers an enjoyable experience and inventory that meets their needs to survive. This...
Learn MorePorsche Goes Electric With The Taycan Formerly Known As Mission E
Porsche: Our Future is Electrified Porsche sent shockwaves through the automotive industry when it announced that it would transition to an all-electric model lineup...
Learn MoreConversational Marketing In A Digital World
Conversational Marketing has everything to do with how, when, and where we connect with our audiences, and a handful of platforms that allow us...
Learn MoreThe Simple Guide to Hispanic Marketing in Automotive: No Hablo Español – And I Probably Should
Hispanic Marketing in Automotive – Market Demand If you are reading this, you’ve likely already observed a possible demand for Hispanic marketing in automotive...
Learn MoreMind Your Manners – Don’t Google Yourself
Don’t Search Your Own Google PPC Ads! If you are buying PPC ads, either from an agency or directly from Google, a common error...
Learn More2020: INSPIRE, LEAD AND GROW WITH SERVANT LEADERSHIP
( Culture – Standards – Accountability – Training – Retention & Recruiting ) Design, Engineer and Invest in the Success of your Group /...
Learn MoreWhat is OTT Advertising and What Does it Mean for Your Dealership
Let’s start by defining what OTT Advertising is. OTT stands for “over-the-top” and refers to a media service that provides online content as a...
Learn MoreThe Value Of A Vehicle Walk Around When Selling A Car
Help Me Finish What I Started Day-in-Day-out, we drive, we thrive, we grind, we dream – philosophical as it seems, life represents experiences...
Learn MoreRobert Powell Of The Cardinale Automotive Group Turns Data Into Action
After finding a high percentage of outdated, incomplete, and mismatched data, the Cardinale Automotive Group launched its purification project. According to Chief Investment Officer...
Learn More2020 Digital Marketing Trends – What Have We Seen? Where Are We Going In The Journey Ahead?
Understanding Digital Marketing Trends – A ZMOT Review of 2019 and 2020 Industry Insights, This Should Be a Fun Ride The year end is...
Learn MoreBLACK FRIDAY Deals For A Strong November Close and Fast-Start to December
BLACK(INK) FRIDAY = Build and Inspire Excitement for a Strong November Close and Fast-Start to December Craft your buyer message to inspire action Black...
Learn MorePre-Owned Vehicles are Ripe for the Picking – Tips On Selling Your Pre-Owned Vehicles While They’re Still Fresh
Regarding pre-owned vehicles – in a recent article by Auto News, Erich K. Gail, CEO of Cardinale Automotive Group, said he likes to view...
Learn MoreGeneral Motors Relaxes Requirements and Expands Website Options
General Motors Finally Sees A Change for the Better As General Motors (GM) franchisees, we have eagerly been awaiting the moment when GM stores...
Learn MoreBring Your Vehicles to Life With Vehicle Photo Merchandising Standards
IMAGE-IN the Possibilities Captivate our future-buyer’s emotion with inspiring images IMAGINATION ( noun ): the faculty or action of forming new ideas, or images...
Learn MorePlain Text vs. HTML Email – Which is Better for Email Marketing?
Email is an important component of today’s digital marketing strategy. We believe it’s one of the most effective ways to contact past, current and...
Learn MoreLiquidate Your Used Vehicle Inventory and Go From FAMINE TO FEAST
Summer Season Used Vehicle Inventory Liquidation to Fall Season Domination Tick-Tock runs the clock. The fall retail season is here. With each passing day, our...
Learn MoreThe Dealership Service Conundrum – Challenges and Solutions for Marketing Fixed Operations
As automotive retailers, we know what it takes to advertise and deliver an exceptional customer service experience within our sales operations. For years, an...
Learn More‘Big 5’ Holiday Blitz Campaigns: Are they Successful? Are they Worth It?
High transaction retailers, do we have a fear of missing out (FOMO)? Is it necessary to Blitz our markets during the ‘Big 5’ peak...
Learn MoreHow the March 2019 Google Search Algorithm Core Update Impacted Our Clients
Insights: March 2019 Google Search Core Update The SEO industry got confirmation of a Google search algorithm update that Google dubbed, “March 2019 Core...
Learn MoreErich K Gail Will Show You How To Win and Grow In A Challenging Market – Hustle and Grind
Winning & Growing in a Challenging Market THESE ARE THE MOMENTS WE’VE PREPARED FOR Presented by: Erich K. Gail | Chief Executive Officer |...
Learn MoreErich K. Gail To Be A Featured Panelist At Internet Sales 20 Group 12 In Nashville
You Won’t Want To Miss This!! Chief Executive Officer of the Cardinale-Group of Companies, Erich K. Gail will be a panelist at Internet Sales...
Learn MoreErich K. Gail Reveals His Internet Battle Plan
As the Chief Executive Officer of the Cardinale-Group of Companies, Erich K. Gail leads the Cardinale Automotive Group, Cardinale AG Vehicle Supply Group, Cardinale...
Learn MoreErich K. Gail Shares His Mastery On Leadership and Accountability At Internet Sales 20 Group In Miami
Erich K. Gail is a respected sr. leadership executive with over 27 years of global automotive industry experience. A recognized expert across multiple disciplines,...
Learn MoreThree Ways to Measure the Success of Your Local SEO Campaign
We all know the elements that go into making a successful local SEO campaign. At ZMOT, we’ve long been talking about the importance of...
Learn MoreAnalyzing the Structure of Your Website
At ZMOT, we believe your website is an important component of your business. That’s why it’s essential to understand the basics of the proper...
Learn MoreErich K. Gail Keynote Speaker At The 2017 Women In Automotive Conference
Erich K. Gail, CEO of the Cardinale-Group of Companies is set to deliver a keynote presentation at the 2017 Women In Automotive Conference. This...
Learn MoreWhy Can’t All Dealership and Vendor Relations Be So Good? Find Out How To Make The Most Of It!
Dealer and Vendor Relations Can Be A Well Oiled Machine The relationship between a dealership and a vendor can vary based on a number of...
Learn MoreAshley Mabery Leads Workshop on Strategies to Building an Effective and Highly Profitable BDC
FOR IMMEDIATE RELEASE!! Ashley Mabery Leads Workshop on Strategies to Building an Effective and Highly Profitable BDC Where? At The Digital Dealer Workshop in Cherry...
Learn MoreErich K. Gail To Give 100 Minute Super Session At The Digital Dealer Workshop
FOR IMMEDIATE RELEASE!! Erich K. Gail To Give 100 Minute Super Session On Leadership and Accountability Where? At The Digital Dealer Workshop in Cherry Hill...
Learn MoreAvoiding Vendor Overload – Digital Dealer 23 Panel Teaches Vendor How Best To Reach Them
Digital Dealer 23 was packed full of dealerships and vendors alike, with vendors actively pitching their products to each dealer they encountered. Each vendor...
Learn MoreErich K. Gail Teaches the Entrepreneurial Operating System – Learn To Empower, Align and Delegate Your Way To Profits
Erich K. Gail, CEO of the Cardinale-Group of Companies, put on an outstanding presentation at Digital Dealer 23 on September 19, 2017. Gail...
Learn MoreErich K. Gail To Lead Course In Leadership and Accountability at Digital Dealer 23
Erich K. Gail – Mastery on Leadership and Accountability: Stronger – Faster Digital Dealer 23 Conference & Expo is just around the corner and Erich...
Learn MoreErich Gail – ZMOT’s Automotive Sales Training Helps Find Happy Customers
WardsAuto wanted to get inside the mind of the Cardinale Automotive Group CEO, Erich K. Gail, on how to get customers to show up...
Learn MoreNew Google Posts – An update to Google’s “My Business”
Google Posts are a new feature that is now available for any business with a Google My Business page. These posts are actually panels...
Learn MoreFlick Fusion Video Presents: “Real Dealer… Real Processes… Great Results!” Featuring Ashley Mabery
Ashley Mabery, Director | Retail Performance at ZMOT Auto and Ted from Flickfusion are putting on a free auto dealer webinar titled “Real Dealer…...
Learn MoreWardsAuto Cites Erich K. Gail as Keynote Speaker At The 2017 Automotive CX Summit
WardsAuto recently ran an article on its website announcing that Erich K. Gail will return once again to speak at Thought Leadership Summits’ 13th...
Learn MoreLearn to Maximize Profit and Boost Sales at Automotive CX Summit From The Pros
The 13th Annual Automotive CX Summit is drawing near. The event takes place on June 20-21 at the Ritz-Carlton, in Marina del Rey, California....
Learn MoreCardinale Auto Group’s Book Club Solidifies The Team Mentality
Automotive News wrote an incredible article regarding the book club program that the Cardinale Group of Companies has implemented into its operations. The article provides...
Learn MoreThe Cardinale Automotive Group Feels The Pain And Reaps The Rewards – WardsAuto Interviews Erich K. Gail
In October 2016, WardsAuto interviewed and wrote an article regarding the pain and struggles the Cardinale Automotive Group went through during the 2008/2009 recession,...
Learn MoreZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22
ZMOT Auto is Your Fully Integrated Investment and Performance Management Partner. ZMOT Auto is a #DealertoDealer Partner with a full suite of Digital Marketing...
Learn MoreAshley Mabery Speaks at Digital Dealer – Is Your CRM Coming Between You and Your Customers?
Is Your CRM Coming Between You and Your Customers? — Discover the Top 5 CRM Mistakes That Will Ruin Your Client Relationship and Learn...
Learn MoreBobbie Herron Speaks at Digital Dealer – Should You Send That Text? Are You Compliant? #PracticeSafeText
Should You Send That Text? — Are You Compliant? Is Your Process Engaging? Learn Service and Sales Processes That Work, How to Implement Them...
Learn MoreErich K Gail Talks Automotive Social Media And Getting Results
Automotive News has published an insightful article on the Cardinale Automotive Group’s social media efforts and what tools should be properly utilized to get...
Learn MoreCar Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies
Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low...
Learn MoreZMOT Auto NADA Guided Tour
Do you have a plan to maximize your time with the right vendors at NADA 2017? We’re taking the guess work out of this...
Learn MoreAshley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers
WEBINAR SUMMARY Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could...
Learn MoreDealerExec Magazine article featuring Erich K. Gail
DealerExec Magazine transcript DEALER-TO-DEALER #StartAtStart; Burn the Ships; Build a Fortress Dealership #DealerToDealer — As of early Q3 2016, our current sales SAAR (...
Learn MoreErich K. Gail Session at DealerSocket User Summit 2016 Day 2
Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you...
Learn MoreDealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar
Have you ever asked yourself why more Internet leads aren’t turning into buyers in your store? After all, if you could simply improve your...
Learn MoreZMOT Auto Webinar – Is Your Merchandising Ready For Digital Marketing?
With thousands of vehicles to choose from, and more information than ever at consumer’s fingertips, How can you get your inventory stand out from...
Learn MoreKatherine (Kat) Züber named Manager | Campaign Performance for ZMOT Auto ( Cardinale-Group )
FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Amy Lloyd Director | Performance Operations ZMOT Auto...
Learn MoreErich K. Gail Session at DealerSocket User Summit 2016 Day 1
Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you...
Learn MoreBobbie Herron Workshop Recap – Digital Dealer 21 Conference
Bobbie Herron, Director of Dealer Marketing for ZMOT Auto (a Cardinale-Group company), hosted an exciting workshop at this year’s Digital Dealer 21 Expo, held...
Learn MoreErich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”
Erich K. Gail, CEO of the Cardinale-Group of Companies delivered a riveting presentation at the 2016 Women In Automotive Conference. This conference was...
Learn MoreZMOT #DealerToDealer Open Forum Webinar 08-04-2016
ZMOT Auto has a tradition of hosting valuable webinar content. Today, August 4th 2016, another #DealerToDealer webinar open forum featuring Ms. Bobbie Herron,...
Learn MoreCardinale Automotive & ZMOT Auto mentioned on Dale Pollak’s Blog
Dale Pollak, automotive industry legend, has written a very interesting and informative article about using a precision-focused approach to advertising for a dealership. Of...
Learn MoreZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar
ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest...
Learn MoreMary Lynch named Manager | Retail Performance for ZMOT Auto
FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Ms. Bobbie Herron Director | Dealer Marketing ZMOT...
Learn MoreDavid Rikess named Manager | Retail Performance of ZMOT Auto
FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Ashley Mabery Director | Retail Performance ZMOT Auto...
Learn MoreAmy Lloyd named Director | Performance Operations of ZMOT Auto
FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Erich K. Gail Chief Operating Officer Cardinale-Group of...
Learn MoreZMOT Auto Delivers in FREE #DealerToDealer Webinar
ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest...
Learn MoreErich K Gail to speak at NADA Thursday Super Session (featuring Facebook)
ZMOT Auto will be the ‘Featured Partner’ in the 2016 NADA Facebook Super Session on Thursday, March 31. Erich K. Gail, CEO of Cardinale-Group,...
Learn MoreBobbie Herron to speak at Rockstar Auto Conference
ZMOT Auto’s very own Director of Dealer Marketing Bobbie Herron will be speaking at the Rockstar Auto Conference at the Alamo Drafthouse in Michigan...
Learn MoreBobbie Herron at Digital Dealer 20: Stop Recruiting and Start Connecting
Attract and Retain High Potential Talent Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation,...
Learn MoreBobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward
Getting Ahead in a Male-Dominated Industry It is not difficult to enter a male-dominated profession, but it can be tough to survive and to...
Learn MoreBobbie Herron at Digital Dealer 18: Let’s Talk about Vendors and VDP’s
#accountability This session covers how to properly track VDP’s in analytics with an easy to apply filter. Bobbie Herron shares the spreadsheet she uses...
Learn MoreAshley Mabery – DD20 Session “Start At Start: Building Your Best BDC”
Strategies to Building an Effective and Highly Profitable BDC Primary Learning Objectives: • Learn about department structure and key responsibilities. • Gain management skills...
Learn MoreErich K Gail – DD20 Breakout Excerpt
See a snapshot of Erich K Gail in action at Digital Dealer 20 in Orlando, FL in the below video:
Learn MoreErich K Gail – DD20 Breakout Session “Zero Moment Retail”
Sales, Science & Success of Retail Automotive Sales Primary Learning Objectives: • Learn how to increase appointment show rate, close rate and transaction gross....
Learn MoreErich K Gail – DD20 Keynote Presentation “Experiential Retail”
Learn the #4 highest sales volume eDealer in North America’s secrets to develop, inspire and enhance a culture wherein “We Develop Outstanding Relationships Where...
Learn MoreErich K Gail – DD20 Keynote Panel Full Video
Keynote Panel Discussion: The 10 Digital and Traditional Marketing Movements Shaping 2016 – America’s Most Progressive Dealers Discuss the 10 Hottest Marketing Trends Influencing...
Learn MoreIntroducing ZMOT iConnect
ZMOT Auto is once again debuting a new product that will revolutionize the way automotive dealerships do business. After leading the way with multilingual...
Learn MoreCardinale-Group at Digital Dealer 20
The Cardinale Group definitely were in attendance in January 2016 at Digital Dealer 20 in Orlando, FL. Many officers from Cardinale and ZMOT Auto...
Learn MoreAnnouncement: Bobbie Herron has been named Director | Dealer Marketing of ZMOT Auto
FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@zmot.auto 831-642-7420 Erich K. Gail Chief Operating Officer Cardinale-Group of...
Learn MoreErich K Gail – DD19 Keynote Presentation “Apply the C x A = R Formula to Increase Closing Rates, Unit Sales and Net Profit”
Become more familiar with the ‘C.A.R.’ model of our business and discover compelling insights and immediate-actionable-items which will provide recurring gains in unit sales,...
Learn MoreDealer Magazine featuring Erich K. Gail | Cardinale-Group of Companies
Dealer Magazine published this article featuring Erich K. Gail, COO of the Cardinale-Group of Companies regarding Zero Moment Retail. Read the article in it’s...
Learn MoreCar Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies
Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low...
Learn MoreDriving Sales News interview with Cardinale Group COO Erich K. Gail
MONTEREY, CA – Driving Sales news posted some highlights from their interview with Erich K Gail, COO of Cardinale Group. The text of the...
Learn MoreCardinale Group’s Erich Gail discusses e-commerce success
CBT News just posted this video interview with Erich Gail, COO of the Cardinale Group.
Learn MoreCardinale Automotive Group Increases Sales Velocity Using Inventory Videos
Yahoo! Finance just posted a great article about the Cardinale Automotive Group’s partnership with Flick Fusion, which increased digital velocity by 36%. Providing inventory...
Learn MoreCardinale Named Top 100 Dealership Group By Automotive News
Congratulations to the Cardinale Group for being named in the top 100 dealership groups by Automotive News!
Learn MoreErich Gail on ZMOT Auto
MONTEREY, CA – Erich K. Gail, COO of the Cardinale-Group of Companies, gave a great interview the other day at the 2015 Denver Automotive...
Learn MoreFlick Fusion Collaborates with ZMOT Auto to Produce Auto Inventory Videos for Spanish Speaking Car Buyers
Urbandale, IA — January 5th, 2014 — Flick Fusion today announced a collaboration with ZMOT Auto, a leading automotive digital velocity firm, to produce...
Learn MoreCardinale Automotive Group – A Study in Digital Marketing Success
MONTEREY, CA – Autonews.com posted a great article on how one dealership group managed to weather the recent recession and make huge gains using...
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Start at Start Dealership Consultation
Let’s get started on the road to success. At no charge to you, ZMOT’s complimentary consultation includes actionable steps that you can implement in your dealership today to turn both your showroom and digital traffic into actual buyers. Our process was designed with over 40 years of experience owning and operating multiple dealerships and refining every aspect of day to day operation. We’ll conduct a thorough assessment and offer proven strategies for your dealership to improve lead generation and conversion performance without increasing expenses. We’ll answer questions every dealer wants to know but doesn’t know who to ask. Are you ready to Start at Start? Just sign up below, and we’ll be in touch shortly.
