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Automotive Advertising Strategies – Reasons To Bid On Your Own Brand Name

October 25, 2021

More From Our Automotive Advertising Strategies Series – 6 Reasons Why Car Dealers...

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Automotive Advertising Strategies – Reasons To Bid On Your Own Brand Name

More From Our Automotive Advertising Strategies Series – 6 Reasons Why Car Dealers Should Bid on Their Own Brand Name with PPC Advertising When...

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Erich K Gail Joins Automotive News Panel – Advises Don’t Ease Up On Inventory And Stayed Prepared For What’s Around The Next Corner

May 19, 2021

Erich K. Gail Joins Recent Automotive News Panel Dealerships must offer customers an enjoyable experience and inventory that meets their needs to survive. This...

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Porsche Goes Electric With The Taycan Formerly Known As Mission E

July 14, 2020

Porsche: Our Future is Electrified Porsche sent shockwaves through the automotive industry when it announced that it would transition to an all-electric model lineup...

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Conversational Marketing In A Digital World

May 5, 2020

Conversational Marketing has everything to do with how, when, and where we connect with our audiences, and a handful of platforms that allow us...

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The Simple Guide to Hispanic Marketing in Automotive: No Hablo Español – And I Probably Should

April 21, 2020

Hispanic Marketing in Automotive – Market Demand If you are reading this, you’ve likely already observed a possible demand for Hispanic marketing in automotive...

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Mind Your Manners – Don’t Google Yourself

April 14, 2020

Don’t Search Your Own Google PPC Ads! If you are buying PPC ads, either from an agency or directly from Google, a common error...

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2020: INSPIRE, LEAD AND GROW WITH SERVANT LEADERSHIP

February 18, 2020

( Culture – Standards – Accountability – Training – Retention & Recruiting ) Design, Engineer and Invest in the Success of your Group /...

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What is OTT Advertising and What Does it Mean for Your Dealership

February 4, 2020

Let’s start by defining what OTT Advertising is. OTT stands for “over-the-top” and refers to a media service that provides online content as a...

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The Value Of A Vehicle Walk Around When Selling A Car

January 10, 2020

  Help Me Finish What I Started Day-in-Day-out, we drive, we thrive, we grind, we dream – philosophical as it seems, life represents experiences...

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Robert Powell Of The Cardinale Automotive Group Turns Data Into Action

December 18, 2019

After finding a high percentage of outdated, incomplete, and mismatched data, the Cardinale Automotive Group launched its purification project. According to Chief Investment Officer...

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2020 Digital Marketing Trends – What Have We Seen? Where Are We Going In The Journey Ahead?

December 3, 2019

Understanding Digital Marketing Trends – A ZMOT Review of 2019 and 2020 Industry Insights, This Should Be a Fun Ride The year end is...

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BLACK FRIDAY Deals For A Strong November Close and Fast-Start to December

November 15, 2019

BLACK(INK) FRIDAY = Build and Inspire Excitement for a Strong November Close and Fast-Start to December Craft your buyer message to inspire action Black...

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Pre-Owned Vehicles are Ripe for the Picking – Tips On Selling Your Pre-Owned Vehicles While They’re Still Fresh

November 13, 2019

Regarding pre-owned vehicles  – in a recent article by Auto News, Erich K. Gail, CEO of Cardinale Automotive Group, said he likes to view...

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General Motors Relaxes Requirements and Expands Website Options

November 1, 2019

General Motors Finally Sees A Change for the Better As General Motors (GM) franchisees, we have eagerly been awaiting the moment when GM stores...

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Bring Your Vehicles to Life With Vehicle Photo Merchandising Standards

October 24, 2019

IMAGE-IN the Possibilities Captivate our future-buyer’s emotion with inspiring images IMAGINATION ( noun ): the faculty or action of forming new ideas, or images...

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Plain Text vs. HTML Email – Which is Better for Email Marketing?

October 11, 2019

Email is an important component of today’s digital marketing strategy. We believe it’s one of the most effective ways to contact past, current and...

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Liquidate Your Used Vehicle Inventory and Go From FAMINE TO FEAST

October 8, 2019

Summer Season Used Vehicle Inventory Liquidation to Fall Season Domination Tick-Tock runs the clock. The fall retail season is here. With each passing day, our...

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The Dealership Service Conundrum – Challenges and Solutions for Marketing Fixed Operations

October 2, 2019

As automotive retailers, we know what it takes to advertise and deliver an exceptional customer service experience within our sales operations. For years, an...

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‘Big 5’ Holiday Blitz Campaigns: Are they Successful? Are they Worth It?

September 24, 2019

High transaction retailers, do we have a fear of missing out (FOMO)? Is it necessary to Blitz our markets during the ‘Big 5’ peak...

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How the March 2019 Google Search Algorithm Core Update Impacted Our Clients

September 20, 2019

Insights: March 2019 Google Search Core Update The SEO industry got confirmation of a Google search algorithm update that Google dubbed, “March 2019 Core...

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Erich K Gail Will Show You How To Win and Grow In A Challenging Market – Hustle and Grind

April 2, 2019

Winning & Growing in a Challenging Market THESE ARE THE MOMENTS WE’VE PREPARED FOR Presented by: Erich K. Gail | Chief Executive Officer |...

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Erich K. Gail To Be A Featured Panelist At Internet Sales 20 Group 12 In Nashville

March 13, 2019

You Won’t Want To Miss This!! Chief Executive Officer of the Cardinale-Group of Companies, Erich K. Gail will be a panelist at Internet Sales...

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Erich K. Gail Reveals His Internet Battle Plan

February 26, 2019

As the Chief Executive Officer of the Cardinale-Group of Companies, Erich K. Gail leads the Cardinale Automotive Group, Cardinale AG Vehicle Supply Group, Cardinale...

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Erich K. Gail Shares His Mastery On Leadership and Accountability At Internet Sales 20 Group In Miami

May 15, 2018

Erich K. Gail is a respected sr. leadership executive with over 27 years of global automotive industry experience. A recognized expert across multiple disciplines,...

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Three Ways to Measure the Success of Your Local SEO Campaign

December 26, 2017

We all know the elements that go into making a successful local SEO campaign. At ZMOT, we’ve long been talking about the importance of...

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Analyzing the Structure of Your Website

At ZMOT, we believe your website is an important component of your business. That’s why it’s essential to understand the basics of the proper...

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Erich K. Gail Keynote Speaker At The 2017 Women In Automotive Conference

December 8, 2017

Erich K. Gail, CEO of the Cardinale-Group of Companies is set to deliver a keynote presentation at the 2017 Women In Automotive Conference. This...

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Why Can’t All Dealership and Vendor Relations Be So Good? Find Out How To Make The Most Of It!

October 25, 2017

Dealer and Vendor Relations Can Be A Well Oiled Machine The relationship between a dealership and a vendor can vary based on a number of...

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Ashley Mabery Leads Workshop on Strategies to Building an Effective and Highly Profitable BDC

October 12, 2017

FOR IMMEDIATE RELEASE!! Ashley Mabery Leads Workshop on Strategies to Building an Effective and Highly Profitable BDC Where? At The Digital Dealer Workshop in Cherry...

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Erich K. Gail To Give 100 Minute Super Session At The Digital Dealer Workshop

October 11, 2017

FOR IMMEDIATE RELEASE!! Erich K. Gail To Give 100 Minute Super Session On Leadership and Accountability Where? At The Digital Dealer Workshop in Cherry Hill...

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Avoiding Vendor Overload – Digital Dealer 23 Panel Teaches Vendor How Best To Reach Them

October 3, 2017

Digital Dealer 23 was packed full of dealerships and vendors alike, with vendors actively pitching their products to each dealer they encountered. Each vendor...

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Erich K. Gail Teaches the Entrepreneurial Operating System – Learn To Empower, Align and Delegate Your Way To Profits

September 28, 2017

  Erich K. Gail, CEO of the Cardinale-Group of Companies, put on an outstanding presentation at Digital Dealer 23 on September 19, 2017. Gail...

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Erich K. Gail To Lead Course In Leadership and Accountability at Digital Dealer 23

September 13, 2017

Erich K. Gail – Mastery on Leadership and Accountability: Stronger – Faster Digital Dealer 23 Conference & Expo is just around the corner and Erich...

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Erich Gail – ZMOT’s Automotive Sales Training Helps Find Happy Customers

August 18, 2017

WardsAuto wanted to get inside the mind of the Cardinale Automotive Group CEO, Erich K. Gail, on how to get customers to show up...

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New Google Posts – An update to Google’s “My Business”

August 10, 2017

Google Posts are a new feature that is now available for any business with a Google My Business page. These posts are actually panels...

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Flick Fusion Video Presents: “Real Dealer… Real Processes… Great Results!” Featuring Ashley Mabery

May 12, 2017

Ashley Mabery, Director | Retail Performance at ZMOT Auto and Ted from Flickfusion are putting on a free auto dealer webinar titled “Real Dealer…...

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WardsAuto Cites Erich K. Gail as Keynote Speaker At The 2017 Automotive CX Summit

May 3, 2017

WardsAuto recently ran an article on its website announcing that Erich K. Gail will return once again to speak at Thought Leadership Summits’ 13th...

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Learn to Maximize Profit and Boost Sales at Automotive CX Summit From The Pros

May 2, 2017

The 13th Annual Automotive CX Summit is drawing near. The event takes place on June 20-21 at the Ritz-Carlton, in Marina del Rey, California....

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Cardinale Auto Group’s Book Club Solidifies The Team Mentality

April 12, 2017

Automotive News wrote an incredible article regarding the book club program that the Cardinale Group of Companies has implemented into its operations. The article provides...

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The Cardinale Automotive Group Feels The Pain And Reaps The Rewards – WardsAuto Interviews Erich K. Gail

April 8, 2017

In October 2016, WardsAuto interviewed and wrote an article regarding the pain and struggles the Cardinale Automotive Group went through during the 2008/2009 recession,...

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ZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22

April 4, 2017

ZMOT Auto is Your Fully Integrated Investment and Performance Management Partner. ZMOT Auto is a #DealertoDealer Partner with a full suite of Digital Marketing...

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Ashley Mabery Speaks at Digital Dealer – Is Your CRM Coming Between You and Your Customers?

Is Your CRM Coming Between You and Your Customers? — Discover the Top 5 CRM Mistakes That Will Ruin Your Client Relationship and Learn...

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Bobbie Herron Speaks at Digital Dealer – Should You Send That Text? Are You Compliant? #PracticeSafeText

Should You Send That Text? — Are You Compliant? Is Your Process Engaging? Learn Service and Sales Processes That Work, How to Implement Them...

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Erich K Gail Talks Automotive Social Media And Getting Results

March 14, 2017

Automotive News has published an insightful article on the Cardinale Automotive Group’s social media efforts and what tools should be properly utilized to get...

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Car Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies

February 24, 2017

Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low...

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ZMOT Auto NADA Guided Tour

January 26, 2017

Do you have a plan to maximize your time with the right vendors at NADA 2017? We’re taking the guess work out of this...

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Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers

October 17, 2016

WEBINAR SUMMARY Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could...

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DealerExec Magazine article featuring Erich K. Gail

October 11, 2016

DealerExec Magazine transcript DEALER-TO-DEALER #StartAtStart; Burn the Ships; Build a Fortress Dealership #DealerToDealer — As of early Q3 2016, our current sales SAAR (...

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Erich K. Gail Session at DealerSocket User Summit 2016 Day 2

October 8, 2016

Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you...

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DealerOn Webinar – Bobbie Herron – Lead Handling Like A Rockstar

October 1, 2016

Have you ever asked yourself why more Internet leads aren’t turning into buyers in your store? After all, if you could simply improve your...

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ZMOT Auto Webinar – Is Your Merchandising Ready For Digital Marketing?

September 24, 2016

With thousands of vehicles to choose from, and more information than ever at consumer’s fingertips, How can you get your inventory stand out from...

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Katherine (Kat) Züber named Manager | Campaign Performance for ZMOT Auto ( Cardinale-Group )

FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Amy Lloyd Director | Performance Operations ZMOT Auto...

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Erich K. Gail Session at DealerSocket User Summit 2016 Day 1

September 22, 2016

Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you...

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Bobbie Herron Workshop Recap – Digital Dealer 21 Conference

September 9, 2016

Bobbie Herron, Director of Dealer Marketing for ZMOT Auto (a Cardinale-Group company), hosted an exciting workshop at this year’s Digital Dealer 21 Expo, held...

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Erich K. Gail, CEO | Cardinale-Group keynote presentation at the 2016 Women in Automotive Conference, June 28, 2016 “Hire & Inspire a Legion of World-class ( Women ) Leaders”

August 19, 2016

  Erich K. Gail, CEO of the Cardinale-Group of Companies delivered a riveting presentation at the 2016 Women In Automotive Conference. This conference was...

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ZMOT #DealerToDealer Open Forum Webinar 08-04-2016

August 4, 2016

  ZMOT Auto has a tradition of hosting valuable webinar content. Today, August 4th 2016, another #DealerToDealer webinar open forum featuring Ms. Bobbie Herron,...

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Cardinale Automotive & ZMOT Auto mentioned on Dale Pollak’s Blog

June 3, 2016

Dale Pollak, automotive industry legend, has written a very interesting and informative article about using a precision-focused approach to advertising for a dealership. Of...

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ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar

May 17, 2016

ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest...

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Mary Lynch named Manager | Retail Performance for ZMOT Auto

May 10, 2016

FOR IMMEDIATE RELEASE Robert S. Powell  Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com  831-642-7420    Ms. Bobbie Herron Director | Dealer Marketing ZMOT...

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David Rikess named Manager | Retail Performance of ZMOT Auto

May 2, 2016

FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Ashley Mabery Director | Retail Performance ZMOT Auto...

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Amy Lloyd named Director | Performance Operations of ZMOT Auto

March 29, 2016

FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@ZMOTauto.com 831-642-7420 Erich K. Gail Chief Operating Officer Cardinale-Group of...

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ZMOT Auto Delivers in FREE #DealerToDealer Webinar

March 7, 2016

  ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest...

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Erich K Gail to speak at NADA Thursday Super Session (featuring Facebook)

March 5, 2016

ZMOT Auto will be the ‘Featured Partner’ in the 2016 NADA Facebook Super Session on Thursday, March 31. Erich K. Gail, CEO of Cardinale-Group,...

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Bobbie Herron to speak at Rockstar Auto Conference

March 1, 2016

ZMOT Auto’s very own Director of Dealer Marketing Bobbie Herron will be speaking at the Rockstar Auto Conference at the Alamo Drafthouse in Michigan...

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Bobbie Herron at Digital Dealer 20: Stop Recruiting and Start Connecting

January 27, 2016

Attract and Retain High Potential Talent Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation,...

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Bobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward

Getting Ahead in a Male-Dominated Industry It is not difficult to enter a male-dominated profession, but it can be tough to survive and to...

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Bobbie Herron at Digital Dealer 18: Let’s Talk about Vendors and VDP’s

#accountability This session covers how to properly track VDP’s in analytics with an easy to apply filter. Bobbie Herron shares the spreadsheet she uses...

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Ashley Mabery – DD20 Session “Start At Start: Building Your Best BDC”

Strategies to Building an Effective and Highly Profitable BDC Primary Learning Objectives: • Learn about department structure and key responsibilities. • Gain management skills...

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Erich K Gail – DD20 Breakout Excerpt

See a snapshot of Erich K Gail in action at Digital Dealer 20 in Orlando, FL in the below video:

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Erich K Gail – DD20 Breakout Session “Zero Moment Retail”

Sales, Science & Success of Retail Automotive Sales Primary Learning Objectives: • Learn how to increase appointment show rate, close rate and transaction gross....

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Erich K Gail – DD20 Keynote Presentation “Experiential Retail”

Learn the #4 highest sales volume eDealer in North America’s secrets to develop, inspire and enhance a culture wherein “We Develop Outstanding Relationships Where...

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Erich K Gail – DD20 Keynote Panel Full Video

January 26, 2016

Keynote Panel Discussion: The 10 Digital and Traditional Marketing Movements Shaping 2016 – America’s Most Progressive Dealers Discuss the 10 Hottest Marketing Trends Influencing...

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Introducing ZMOT iConnect

ZMOT Auto is once again debuting a new product that will revolutionize the way automotive dealerships do business. After leading the way with multilingual...

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Cardinale-Group at Digital Dealer 20

January 21, 2016

The Cardinale Group definitely were in attendance in January 2016 at Digital Dealer 20 in Orlando, FL. Many officers from Cardinale and ZMOT Auto...

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Announcement: Bobbie Herron has been named Director | Dealer Marketing of ZMOT Auto

January 4, 2016

FOR IMMEDIATE RELEASE Robert S. Powell Chief Performance Officer ZMOT Auto ( Cardinale-Group ) rpowell@zmot.auto 831-642-7420 Erich K. Gail Chief Operating Officer Cardinale-Group of...

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Erich K Gail – DD19 Keynote Presentation “Apply the C x A = R Formula to Increase Closing Rates, Unit Sales and Net Profit”

November 25, 2015

Become more familiar with the ‘C.A.R.’ model of our business and discover compelling insights and immediate-actionable-items which will provide recurring gains in unit sales,...

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Dealer Magazine featuring Erich K. Gail | Cardinale-Group of Companies

June 15, 2015

Dealer Magazine published this article featuring Erich K. Gail, COO of the Cardinale-Group of Companies regarding Zero Moment Retail. Read the article in it’s...

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Car Biz Today Magazine featuring Erich K. Gail | Cardinale-Group of Companies

Car Biz Today Magazine released this article featuring Erich K. Gail of the Cardinale-Group of Companies discussing how the Cardinale Group overcame a low...

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Driving Sales News interview with Cardinale Group COO Erich K. Gail

June 11, 2015

MONTEREY, CA – Driving Sales news posted some highlights from their interview with Erich K Gail, COO of Cardinale Group. The text of the...

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Cardinale Group’s Erich Gail discusses e-commerce success

May 29, 2015

CBT News just posted this video interview with Erich Gail, COO of the Cardinale Group.

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Cardinale Automotive Group Increases Sales Velocity Using Inventory Videos

Yahoo! Finance just posted a great article about the Cardinale Automotive Group’s partnership with Flick Fusion, which increased digital velocity by 36%. Providing inventory...

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Cardinale Named Top 100 Dealership Group By Automotive News

May 28, 2015

Congratulations to the Cardinale Group for being named in the top 100 dealership groups by Automotive News!

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Erich Gail on ZMOT Auto

April 27, 2015

MONTEREY, CA – Erich K. Gail, COO of the Cardinale-Group of Companies, gave a great interview the other day at the 2015 Denver Automotive...

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Flick Fusion Collaborates with ZMOT Auto to Produce Auto Inventory Videos for Spanish Speaking Car Buyers

January 5, 2015

Urbandale, IA — January 5th, 2014 — Flick Fusion today announced a collaboration with ZMOT Auto, a leading automotive digital velocity firm, to produce...

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Cardinale Automotive Group – A Study in Digital Marketing Success

November 25, 2014

MONTEREY, CA – Autonews.com posted a great article on how one dealership group managed to weather the recent recession and make huge gains using...

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Start at Start Dealership Consultation

Let’s get started on the road to success. At no charge to you, ZMOT’s complimentary consultation includes actionable steps that you can implement in your dealership today to turn both your showroom and digital traffic into actual buyers. Our process was designed with over 40 years of experience owning and operating multiple dealerships and refining every aspect of day to day operation. We’ll conduct a thorough assessment and offer proven strategies for your dealership to improve lead generation and conversion performance without increasing expenses. We’ll answer questions every dealer wants to know but doesn’t know who to ask. Are you ready to Start at Start? Just sign up below, and we’ll be in touch shortly.



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