The 13th Annual Automotive CX Summit is drawing near. The event takes place on June 20-21 at the Ritz-Carlton, in Marina del Rey, California. We wanted to highlight a few notable presentations and panel discussions that will be of special interest to dealer principals, senior leadership, platform executives, General Managers and General Sales Managers.
Predictive Profit! Maximize Your Sales & Performance Utilizing Your Active Data
Speaker: Erich K. Gail
Automotive dealerships concentrate on the thousands of things done correctly each day. And every day, business operations become more complex. Erich’s presentation will cover the strategies and insights leading to Cardinale Auto becoming North America’s No. 2 Highest Sales Volume eDealer Group. Erich will provide an explanation of in-store processes that are immediately actionable and will lead to increases in net profit, transaction gross and unit sales. Erich will explain the metrics used by Cardinale Auto to measure performance and ensure the business implements its market buyer retail strategies.
Panel Discussion: From Platform to Purchase – Cardinale Automotive wins with Facebook-Instagram
Speakers: Erich K. Gail, Robert S. Powell and Trace Przybylowicz
This panel discussion is an opportunity to dialog with associates from Cardinale Auto, ZMOT Auto and Facebook-Instagram. The subject of the discussion will be Cardinale Auto’s in-market buyer science and scope-dialed marketing, as well as how the organization positioned its active digital retail investment strategy to focus on in-market buyers using its current market, retail and performance data to target and convert buyers into vehicle sales.
About the Speakers:
Erich K. Gail: Erich is the COO of the Cardinale Group of Companies, serving as CEO of the Cardinale Automotive Group, Cardinale AG Vehicle Supply Group – North America, and ZMOT Automotive Digital Velocity. A veteran of the global automotive industry for 27 years, he has held many senior leadership and executive roles in a variety of investment and management groups. He has broad experience developing new businesses and improving the performance of established enterprises throughout North America, Europe and Asia.
Rob
ert S. Powell: Robert is the Chief Performance Officer of ZMOT Auto, of which he’s a founding member, a 20-year marketing veteran, having served in many executive and leadership roles throughout his career. He has worked with Cardinale Group of Companies’ automotive retail holdings since 2011 as an active member of the senior leadership team and as a strategic advisor with extensive experience developing new business operations and improving the performance of established organizations throughout North America.
Trace Przybylowicz: Trace is Head of Automotive Industry Relations for Facebook where he works with marketers and agencies to develop cross-platform solutions that drive brand awareness and sales impact. Prior to joining Facebook in 2009, he worked at Saatchi & Saatchi managing the Sales Event and
