Google Posts are a new feature that is now available for any business with a Google My Business page. These posts are actually panels of info that show up along with the Google My Business info. This can be seen on Google SERPs (Search Engine Results Pages). These posts can be a great way for dealerships to promote news, deals and other content.
Google Posts serve as a way to tie lease and finance specials, news, local events or whatever else a car dealer needs attention on to their local maps/business listing. The posts show up in both search and map results. Customers benefit when a dealership page shares things like promotions, featured products or other incentives.
Another benefit is that local listings tend to be highly ranked in Google SERPs when a customer searches a automotive dealership by name. That means that these posts will be seen above the fold in search results. Google Posts also take up a fair amount of valuable SERP real estate on mobile.
Google Posts in practice
When shoppers are searching for service, they often type in the local dealership by name. Therefore, many Google Maps and Local SEO traffic winds up being service customers. Imagine such a person seeing the latest lease or finance special right next to the dealer contact information in SERPs. The opportunity to turn a service call into a potential vehicle sale is too good to turn down!
ZMOT Auto constantly explores new developments in the digital realm to ensure that our clients have the most up-to-date options at their disposal. This includes new innovations from all channels including Search Engine Marketing, Search Engine Optimization, Social Media, Video, Content Marketing, etc.
Contact ZMOT Auto today to learn how you can take advantage of Google Posts for your business. Drive more direct actions and increase your sales velocity with ZMOT Auto!