Erich K. Gail, CEO | Cardinale Group of Companies gave two stupendous presentations at the DealerSocket User Summit (#DSUS) 2016! Just in case you missed his workshops, here is some video footage of Day 2:
Erich K. Gail Discusses In-market Digital Targeting Aimed at Maximizing your Budget
Schedule A VIP Consultation with ZMOT Auto:
October 04, 2016
3.00pm – 3.50pm ( Franchise ONLY )
4.00pm – 4.00pm
Weaponize your active Marketing Investments to secure 1:1 attribution of Investment > Units Sales > Profit. Learn how to ReTake YOUR Brand, Integrate YOUR digital retail ecosystem to target, secure and sell to inMarket Buyers! – hear from an industry leader of an award winning Automotive Group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.
Dealer Principals, Sr. Leadership, Platform Executives, General Managers and General Sales Managers can use the information in the presentation to maximize Marketing Investments and in-store Sales Performance to secure 1:1 Sales and Investment Performance ROI with a focus on in-Market Buyers.
About the Conference
The DealerSocket User Summit aims to bring the most advanced content found anywhere in the automotive industry to the forefront. It’s no wonder why the overwhelming majority the top dealership groups in the country have continued to attend this conference. Attendees learn how to better use digital marketing and technology to sell and service more vehicles and earn more profit.
About the Speaker
Erich K. Gail
Chief Operating Officer | Cardinale-Group of Companies
Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group and Chief Executive Officer of ZMOT Automotive Digital Velocity.
Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
About Cardinale-Group of Companies
The Cardinale-Group of Companies consist of: the Cardinale Automotive Group (http://www.CardinaleWay.com), with 19 retail automotive locations throughout California, Arizona and Nevada – currently the #2 Highest Sales Volume eDealer Group in North America; ZMOT Auto Digital Velocity, integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America (http://www.CardinaleAG.com ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.