Sales, Science & Success of Retail Automotive Sales
Primary Learning Objectives:
• Learn how to increase appointment show rate, close rate and transaction gross.
• Learn how to define and weaponize in-market buyer targeting.
• Align digital marketing to ZERO MOMENT Retail with a one-click / one-call pathway direct-to-dealer.
Session Description: Retail Automotive Sales continues to transform with each passing month, the science of our success and operational complexity of our industry are challenges we all face – hear from an industry leader of an award winning Automotive Group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.
Enhance existing in-store sales and fulfillment processes. Increase appointment show rate, close rate and transaction gross. Define and weaponize in-Market buyer targeting. Align digital marketing to ZERO MOMENT Retail with a one-click / one-call pathway direct-to-dealer.
Speaker Bio: Erich K. Gail is the Chief Operating Officer of the Cardinale-Group. In this capacity; Mr. Gail is the CEO of the Cardinale Automotive Group; CEO of Cardinale AG Vehicle Supply Group – North America and CEO of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
See the video of Erich’s presentation at DD20 below: