ZMOT Auto’s very own Director of Dealer Marketing Bobbie Herron will be speaking at the Rockstar Auto Conference at the Alamo Drafthouse in Michigan on March 21st from 1:30pm-2:05pm. Her presentation is titled “For Those Who Want To Close – We Salute You – Turning Leads into Sales” – you don’t want to miss it!
Description: Internet Leads are a main source of business for sales and ROI. All too often we handle leads the same way regardless of the source that is coming in. Many stores are unfamiliar with the specific best practices per source that increase conversion. A BDC or a BMD only works with a strong manager, good people and the right process. In order to avoid a BDC your management has to be as engaged with lead traffic as it is with the showroom floor. The success is dependent upon the existing culture, willingness to progress and top level support and segments based on separation of source and contact type. The method and timing of follow up is key in each separate indicator. Stop stepping over dollars to pick up cents and let’s make your store successful. Timing and type of follow up for calls, emails, texts and video. Bobbie will share successes/failures including results/comparisons and effective management styles and process. My research is based on seven years in different markets, managers and different staffing solutions.
If you are attending this year’s Rockstar Auto conference, please register for a VIP demo of ZMOT Auto’s unique and effective digital velocity services:
* Terms: By submitting the information required on this page, you are giving ZMOT Auto express written consent to send marketing text messages to the mobile number you have provided, possibly using an automatic telephone dialing system. You are not required to authorize marketing text messages to purchase a vehicle or other services from us. You understand that any messages we send you may be accessed by anyone with access to your text messages. You also understand that your mobile phone service provider may charge you fees for text messages that we send you, and you agree that we shall have no liability for the cost of any such text messages. At any time, you may withdraw your consent to receive marketing text messages replying “STOP” to any marketing text message that we send you.