ZMOT Auto’s very own Director of Dealer Marketing Bobbie Herron will be speaking at the Rockstar Auto Conference at the Alamo Drafthouse in Michigan on March 21st from 1:30pm-2:05pm. Her presentation is titled “For Those Who Want To Close – We Salute You – Turning Leads into Sales” – you don’t want to miss it!
Description: Internet Leads are a main source of business for sales and ROI. All too often we handle leads the same way regardless of the source that is coming in. Many stores are unfamiliar with the specific best practices per source that increase conversion. A BDC or a BMD only works with a strong manager, good people and the right process. In order to avoid a BDC your management has to be as engaged with lead traffic as it is with the showroom floor. The success is dependent upon the existing culture, willingness to progress and top level support and segments based on separation of source and contact type. The method and timing of follow up is key in each separate indicator. Stop stepping over dollars to pick up cents and let’s make your store successful. Timing and type of follow up for calls, emails, texts and video. Bobbie will share successes/failures including results/comparisons and effective management styles and process. My research is based on seven years in different markets, managers and different staffing solutions.
If you are attending this year’s Rockstar Auto conference, please register for a VIP demo of ZMOT Auto’s unique and effective digital velocity services:
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