Attract and Retain High Potential Talent
Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation, companies with women at the top financially outperform their peers by 15%. In the next ten years women are projected to control over 2/3 of all consumer spending and in 2025 over 75% of our workforce will be millennial’s along with 65% of the buyers. Want the people on your teams to think like your biggest customers? In this session learn how to write ads that encourage women and millennials to apply, effective interviewing, new compensation packages and management styles that work!
Primary Learning Objectives:
• Learn compensation and negotiations that entice, retain and promote top levels of return.
• Learn structured pay plans, culture changes, non- monetary incentives and scheduling that works.
• Learn how to properly write job ads, market to and recruit in a way that engages women and millennials.
Session Description: Women make up half of today’s buyers and influence around 80% of the buying decision. Across the nation, companies with women at the top financially outperform their peers by 15%. In the next ten years women are projected to control over 2/3 of all consumer spending and in 2025 over 75% of our workforce will be millennial’s along with 65% of the buyers. Want the people on your teams to think like your biggest customers? In this session learn how to write ads that encourage women and millennials to apply, effective interviewing, new compensation packages and management styles that work!
See this video below:
Speaker Bio: Bobbie Herron’s love for this Industry began when she was hired as an “assistant” to the Variable/Fixed Operations Departments at a Ford store in a small town. From photographing vehicles to calling every customer who visited the service department to make sure they were “completely satisfied” she learned the best of each role. Throughout her career she has sold vehicles, led sales teams to success as their manager and created, managed and built successful BDC’s. She has successfully held roles as a Sales Manager, Sales Director, Finance Manager, Finance Director, GSM, GM and a Digital Sales and Marketing Director for a 16 franchise group. Bobbie has served on the VinSolutions Partnership Council, multiple advisory boards, Autotrader’s Annual Dealer Panel, was named a 2014 “40 under 40” by Automotive News, has spoken at multiple conferences on a wide variety of subject matter and has traveled internationally as a Dealer Educator.
