Bobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward

Bobbie Herron at Digital Dealer 19: Putting Your Best Stiletto Forward
Posted January 27, 2016 by admin

Getting Ahead in a Male-Dominated Industry

It is not difficult to enter a male-dominated profession, but it can be tough to survive and to get ahead. Among other obstacles, many women struggle with pre-set notions that certain jobs demand skill sets that are linked to masculinity. Women have a tendency to underestimate their own performance, especially when they find themselves in a minority, but confidence is a must. Let’s focus on the ROI of you and how you can get ahead.

See this video below:

Speaker Bio: Bobbie Herron’s love for this Industry began when she was hired as an “assistant” to the Variable/Fixed Operations Departments at a Ford store in a small town. From photographing vehicles to calling every customer who visited the service department to make sure they were “completely satisfied” she learned the best of each role. Throughout her career she has sold vehicles, led sales teams to success as their manager and created, managed and built successful BDC’s. She has successfully held roles as a Sales Manager, Sales Director, Finance Manager, Finance Director, GSM, GM and a Digital Sales and Marketing Director for a 16 franchise group. Bobbie has served on the VinSolutions Partnership Council, multiple advisory boards, Autotrader’s Annual Dealer Panel, was named a 2014 “40 under 40” by Automotive News, has spoken at multiple conferences on a wide variety of subject matter and has traveled internationally as a Dealer Educator.