Announcement: Bobbie Herron has been named Director | Dealer Marketing of ZMOT Auto

Announcement: Bobbie Herron has been named Director | Dealer Marketing of ZMOT Auto
Posted January 4, 2016 by admin


Robert S. Powell
Chief Performance Officer
ZMOT Auto ( Cardinale-Group )

Erich K. Gail
Chief Operating Officer
Cardinale-Group of Companies

Bobbie Herron
Director | Dealer Marketing
ZMOT Auto ( Cardinale-Group )

MONTEREY, CA — the Cardinale-Group of companies is pleased to announce that Bobbie Herron has been named Director | Dealer Marketing of ZMOT Auto, effective immediately. In this role, Ms. Herron will provide ‘Dealer to Dealer’ leadership of digital retail integration and performance management to ZMOT dealer clients within the United States, Canada and Mexico.

With more than 15 years of professional leadership experience in retail sales, marketing, operations and finance, Bobbie is sure to provide ZMOT Auto dealer clients with remarkable guidance and success throughout their entire digital strategy.

“On behalf of our entire group, we are very pleased that Bobbie has chosen to join our ZMOT Auto team. We have watched her career flourish over the past many years, and we appreciate her tenacity, decisiveness and bold vision of continuous improvement within the automotive retail industry”, said Erich K. Gail, COO of the Cardinale-Group of companies and CEO of ZMOT Auto. “We know Bobbie to be a visionary and proactive leader with our fellow dealers, and we are confident she will lend outstanding guidance and support to ZMOT Auto’s integrated retail solutions.”

Bobbie HerronAs a featured member of the automotive sales, marketing and performance improvement community in the United States, Bobbie’s passion for excellence and commitment to precision have earned her repeated awards and acknowledgements, including most recently being named to the Automotive News ’40 under 40’ class of 2014.

“Having been blessed with a diverse career and responsibilities spanning nearly every variable role within a retail dealership; including General Manager – most recently Director | Digital Sales and Marketing for the Garber Automotive Group operations of sixteen stores across the United States; my focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation
(marketing) and conversion (people & process).

I have watched the transformative growth of the Cardinale Group within their Automotive Operations, Vehicle Supply Group as well as the creation and success of ZMOT Auto and have been nothing short of mesmerized by the impressive grouping of products as well as the performance management offered to exclusive ZMOT Auto customers. Joining the Cardinale-Group of companies / ZMOT Auto team; I am empowered to serve and support a Dealer-To-Dealer commitment, true to the CardinaleWay Brand Promise: We Develop Outstanding Relationships Where Everybody Wins.”

About Cardinale-Group of companies
The Cardinale-Group of companies consist of: the Cardinale Automotive Group (, with 19 retail automotive locations throughout California, Arizon and Nevada; ZMOT Automotive Digital Velocity ( ), integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America ( ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.
For more information, visit

About ZMOT Auto
ZMOT Auto (a member of the Cardinale-Group of companies) was created by dealers for dealers and is recognized as the only digital-partner managed by active dealers. ZMOT is best known for providing tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. ZMOT targets and delivers a buyer direct to the client-dealership through an integrated digital strategy focused on a ‘zero moment’ buyer action.  To learn more about a ‘zero moment’ solution, visit