Amy Lloyd named Director | Performance Operations of ZMOT Auto

Amy Lloyd named Director | Performance Operations of ZMOT Auto
Posted March 29, 2016 by Anthony Levine


Robert S. Powell
Chief Performance Officer

ZMOT Auto ( Cardinale-Group )
Erich K. Gail
Chief Operating Officer

Cardinale-Group of Companies
Chief Executive Officer
Amy Lloyd
Director | Performance Operations

ZMOT Auto ( Cardinale-Group )

MONTEREY, CA — the Cardinale-Group of companies is pleased to announce that Amy Lloyd has been named Director | Performance Operations of ZMOT Auto, effective immediately. In this role, Ms. Lloyd will provide ‘Dealer to Dealer’ leadership of digital retail integration and performance management to ZMOT dealer clients within the United States, Canada and Mexico.

With more than 15 years of professional leadership experience in retail sales, marketing, operations and system integration, Amy is sure to provide ZMOT Auto dealer clients with remarkable guidance and success throughout their entire digital strategy.

“On behalf of our entire group, we are very pleased that Amy has chosen to join our ZMOT Auto team. Within our Automotive Group operations we have worked very closely with Amy for many years and we appreciate her tenacity, decisiveness and bold vision of continuous improvement within the automotive retail industry”, said Erich K. Gail, COO of the Cardinale-Group of companies and CEO of ZMOT Auto. “We know Amy to be a visionary and proactive leader with our fellow dealers, and we are confident she will lend outstanding guidance and support to ZMOT Auto’s integrated retail solutions.”

As a leading professional within the performance and system integration channels of automotive sales, marketing and performance improvement community in the United States, Amy’s passion for excellence and commitment to precision have earned her increased responsibilities and respect of the industry leaders for many years.

“Having been blessed with a diverse career and responsibilities spanning nearly every touch-point of digital automotive retail operations; my focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation (marketing) and conversion (people & process).

Throughout the past many years, I have been privileged to serve and support the transformative growth of the Cardinale Group within their Automotive Operations as well as support elements of the creation and framework of now ZMOT Auto and have been nothing short of impressed by the culture of excellence and the performance management offered to exclusive ZMOT Auto customers. Joining the Cardinale-Group of companies / ZMOT Auto team; I am empowered to serve and support a Dealer-To-Dealer commitment, true to the CardinaleWay Brand Promise: We Develop Outstanding Relationships Where Everybody Wins.”

About Cardinale-Group of companies
The Cardinale-Group of companies consist of: the Cardinale Automotive Group (, with 19 retail automotive locations throughout California, Arizona and Nevada; ZMOT Automotive Digital Velocity ( ), integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America ( ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.
For more information, visit

About ZMOT Auto
ZMOT Auto (a member of the Cardinale-Group of companies) was created by dealers for dealers and is recognized as the only digital-partner managed by active dealers. ZMOT is best known for providing tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. ZMOT targets and delivers a buyer direct to the client-dealership through an integrated digital strategy focused on a ‘zero moment’ buyer action.  To learn more about a ‘zero moment’ solution, visit