Dealer and Vendor Relations Can Be A Well Oiled Machine
The relationship between a dealership and a vendor can vary based on a number of different factors; it can be rocky with many complications all the way to a well-oiled machine. Many dealerships will attest that the relationship with their vendors is complicated. The question then arises, “Why can’t all relationships between a dealership and a vendor be a well-oiled machine?” As the automotive industry continues to evolve at a rapid rate, the need for dealerships to take advantage of the services of outside vendors is extremely high.
Learn From Other Dealers That Have Achieved Success
A Keynote Dealership Panel at the 2017 Digital Dealer Workshop – moderated by the Vice President of Forrest & Blake Marketing & Advertising – shared their knowledge and discussed the current climate of the relationships between dealers and vendors. It is an insightful perspective from BDC or Internet Marketing Managers, including Digital Marketing Director of Halterman’s Automotive Group, Matt Raymond, and Internet Director at Ciocca Subaru, Rene Breslin. Chief Executive Officer of the Cardinale-Group of Companies, Erich K. Gail, also joined the panel to share his insights and knowledge. Through these veterans in the automotive industry, you will learn how to do the necessary research to find the right vendor that is perfect for your dealership and how to grow and maintain a strong relationship that benefits both the dealership and vendor.