ZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22

ZMOT Auto is Giving Away a Nintendo Switch at Digital Dealer 22
Posted April 4, 2017 by Bobbie Herron

ZMOT Auto is Your Fully Integrated Investment and Performance Management Partner.

ZMOT Auto is a #DealertoDealer Partner with a full suite of Digital Marketing Solutions integrated alongside Dealership Training and Automotive Management Consulting. We are devoted to helping dealers become better retailers by sharing the knowledge that we have gained through our successes as a premier automotive dealer group. As a matter of fact, we currently own and operate 19 rooftops in the United States and in 2016 the Cardinale Automotive Group earned the distinction of being named the #2 Digital Retailer on the Wards eDealer list. Curious about our history? Learn more about the history of ZMOT and watch the Cardinale Automotive Group testimonial here.

We recognize that there are many offerings for Process and Strategy Enhancements, Digital Marketing and Lead Providers in the automotive marketplace today.  That can make it easy to get lost in adding Shiny New Widgets. Can you identify if those invested dollars work together across all digital consumer touch-points? Are you targeting in Market BUYERS or are you on the 3rd Party “hope plan” buying leads? Reserve a VIP Demo today to learn how a partnership with ZMOT Auto can help you increase vehicle sales and master your marketing spend through a combination of Investment and Performance Management.

ZMOT Auto - A Fully Integrated Digital Marketing and Consulting Agency

 

Learn More About Our Full Service Integrated Digital Marketing and Performance Management Solutions Here-

What is Performance Management-

Performance Management is where the magic happens. Our success at Cardinale Automotive began when we started at the foundation of our business and built a management driven business model instead of a Market driven one. ZMOT uses this same philosophy when working with our Automotive Dealer Partners.  Performance Management focuses on conversion (Turning Opportunities into Buyers). This is designed to identify where you are right now in each department so that we can implement a growth action plan with a clear start and end in mind.

What does Dealer to Dealer mean? –

Dealer to Dealer encompasses our promise to build genuine and lasting relationships with our clients and our dedication to work alongside the Dealership to offer guidance to improve every department. ZMOT Auto employs a Leadership and Performance team  with a proven background of success in Management positions within a dealership. Learn more about what’s included in this commitment by clicking here.

Looking to Learn at Digital Dealer in Tampa?

Ashley Mabery is speaking at Digital Dealer 22 – Is Your CRM Coming Between You and Your Customers? Get more information and find out how you can win a pair of SnapChat Spectacles here.

Bobbie Herron is speaking at #DD22 – Should You Send That Text? Are You Compliant? #PracticeSafeText – Get more information and find out how you can win a pair of SnapChat Spectacles here.

 

How do you win the Nintendo Switch? ZMOT Auto has two options for you!

Simply Reserve Your Private VIP Demo Today or Stop by Booth #102 and Say Hello to the #ZMOTauto Team at Digital Dealer. Where is the booth located? Just inside of the main entrance and to the left. 

ZMOT Auto Digital Dealer Booth Location on Map

 

Ashley Mabery Speaks at Digital Dealer – Is Your CRM Coming Between You and Your Customers?

Ashley Mabery Speaks at Digital Dealer – Is Your CRM Coming Between You and Your Customers?
Posted by Bobbie Herron

Is Your CRM Coming Between You and Your Customers? — Discover the Top 5 CRM Mistakes That Will Ruin Your Client Relationship and Learn How to Fix Them

Digital Dealer 22 #DD22
Room: 17
Thursday, April 13, 2017: 9:30 AM – 10:20 AM

Description

Your CRM is supposed to help you manage and improve the relationship your dealership has with its clients. Would you be surprised to learn that your CRM may be hurting your relationships and causing your clients to break-up with you? Misuse of your CRM is costing you millions in mismanaged relationships. In this session, I will teach you how to identify key problems with your CRM and how you can easily fix your relationships.

Learning Objectives

• Gain insight on the top mistakes dealers make with their CRM, which drive clients away. 
• Learn how to audit your CRM for hidden and often overlooked issues, how to fix them, and best practices to make your CRM work as intended. 
• Gain a better understanding of your CRM and how you can leverage it to build a more loyal customer base.

About The Speaker –  Ashley Mabery

Director | Retail Performance at ZMOT Auto (part of the Cardinale Automotive Group of Companies)

Profile

Ashley Mabery is the Director | Retail Performance of ZMOT Auto. In this capacity, Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers

Ashley Mabery – Digital Dealer Webinar – The Secret to More Sales, Higher Gross and Happier Customers
Posted October 17, 2016 by admin

WEBINAR SUMMARY

Is your dealer at the mercy of the market and living off the hope plan. Wouldn’t it be great if you could create your own weather? ZMOT Auto’s very own Ashley Mabery will walk you through the steps and strategies needed to create a true appointment culture within your store. Learn how to leverage your CRM and staff to create your own traffic and how to build a truly experiential appointment process that will wow your guests and result in more units, higher gross profit and happier customers.

KEY TAKEAWAYS

• Create accountability with your staff through management techniques and CRM utilization.
• Build customer focused processes that increase closing percentages and gross profits.
• Learn to manage the metrics within your CRM that produce activity and consistent results.

ZMOT Auto Webinar

In case you missed it, here’s Ashley’s webinar in full:


About the Speaker

Ashley Mabery to deliver Digital Dealer Webinar
Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.

ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar

ZMOT Auto Shares Valuable Knowledge Once Again In Latest Webinar
Posted May 17, 2016 by admin

ZMOT Auto 5/26/2016 recently hosted another #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #2 highest sales volume eDealer Group in North America – WardsAuto 2016, ZMOT Auto as well as a collection of Automotive Companies). This discussion was facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources
• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Just in case you couldn’t make it to the live showing, here is a video of the webinar:

ABOUT THE PRESENTERS



Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.



Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.



Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.

ZMOT Auto Delivers in FREE #DealerToDealer Webinar

ZMOT Auto Delivers in FREE #DealerToDealer Webinar
Posted March 7, 2016 by admin

 

ZMOT Auto recently hosted a #DealerToDealer webinar discussion featuring Erich K. Gail of the Cardinale-Group of Companies (parent company to the #4 highest sales volume eDealer Group in North America – WardsAuto 2015, ZMOT Auto as well as a collection of Automotive Companies). This discussion will be facilitated by Ms. Bobbie Herron, Jennifer Briggs and Ashley Mabery of ZMOT Automotive.

KEY TAKE-AWAYS

• Empower a Culture of Courage from which to Learn, Lead and Succeed
• Identify and Eliminate Waste of Precious Time and Resources• Enhance Transactional ROI through a commitment to Xperiential Retail
• Increase Unit Sales NOW within your existing operation without the need to add staff or external investments

Watch a recording of the webinar:

ABOUT THE PRESENTERS


Erich K. Gail, CEO | Cardinale Group of Companies
Erich K. Gail is the CEO of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the Chief Executive Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.


Bobbie Herron, Director | Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Bobbie Herron is the Director | Dealer Marketing for ZMOT Auto – in this capacity Ms. Herron leads Region, Group and Store inMarket Buyer marketing through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Herron is a skilled retail operator having served in the capacity of Corporate Director, General Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Herron carries the honor and distinction as a named winner of the 2015 Automotive News 40 Under 40 professional.


Jennifer Briggs, Director | Dealer Strategy, ZMOT Auto (a Cardinale-Group company)
Director, Dealer Marketing, ZMOT Auto (a Cardinale-Group company)
Jennifer Briggs is the Director | Dealer Strategy for ZMOT Auto – in this capacity Ms. Briggs leads Region, Group and Store inMarket Buyer selling strategy through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Briggs is an experienced manager and development leader having served in the capacity of Corporate Director, Operations Manager, Sales Manager, Finance Manager, Internet Sales Manager and Marketing Manager within a variety of large privately-held Dealer Groups within the United States. Additionally, Ms. Briggs carries the honor and distinction as a named winner of the 2016 Automotive News 40 Under 40 professional.


Ashley Mabery, Director | Retail Performance, ZMOT Auto (a Cardinale-Group company)
Ashley Mabery is the Director | Retail Performance of ZMOT Auto – in this capacity Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served as a +25 unit per month retail sales associate, BDC/Marketing Director, Internet Sales Director and Sales Manager within a variety of import and luxury manufacturer retail dealer groups within a variety of metro markets of the western United States.


#DealerToDealer