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Buyers often choose a dealership based on the ease of trading in their current vehicle as well as the value they get for it. We identify these buyers who have enough equity in their current vehicle to trade in and trade up—with your own data. Our Vehicle Exchange Platform has three different ways we can help you provide this value-driven service to your buyers. First, we help you manage up to three internal CRM campaigns per month. Using the information from your CRM, we target and build custom campaigns offering special trade in deals. Second, we reach out to your buyers with vehicle equity, proactively asking if they would like to trade their vehicle in or up. Third, we reach out to buyers from other dealerships, proactively asking them the same. We turn buyers with equity into a direct action—a call, chat, or website inquiry.