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Develop, engage, and expand your social marketing reach. Your buyers are spending hours per day on their social media channels, and without properly optimized channels and campaigns, you’re missing out on letting them know about your dealership and immediately available inventory. Furthermore, If you don’t understand how to create local content and target qualified traffic to your site, you may not see a return in value.
Social media management goes beyond just posting content and simply hoping that people will like it. Successful social campaigns identify who your targeted audiences are within your territory and help by building purposeful relationships online. We strengthen these relationships by finding and targeting your buyers, creating and posting relevant content, engaging in genuine conversations, monitoring for daily activity and reviews, and reporting online activity. We also build into your campaigns both brand awareness (aka familiarity, likeability, and trust) and direct action (aka a click to your website or phone call leading directly to a sale). We also scale your social media campaigns by reaching hundreds of thousands of locally targeted buyers per day with social advertising. Our dealerships get the best performing ads in the industry with ZMOT—their dedicated, seasoned social advertising team.