Automotive PPC (Pay-Per-Click) is critical to capturing in-market buyers at the moment they are considering a purchase (The Zero Moment of Truth).
Many marketing agencies will try to sell you on more “leads”. Unfortunately, if these “leads” are not specifically looking for what you can provide them right now, you are throwing advertising money away. We bring your dealership and inventory to the top of search results by using advanced search engine marketing strategies. We account for the type of vehicle your buyer is searching for, their location and related past online behavior.
Our method of PPC focuses on strong branded marketing featuring the vehicles that have the highest priority for your dealership. We have the ability to combine this Targeted Marketing (TM) approach with a Long-Tail (LT) inventory-based method. This helps ensure that you have representation on all vehicles to meet any relevant shopper demand. We match these in-market buyers’ search queries with the right messaging utilizing automotive PPC. This allows us to deliver in-market buyers with strong purchase intent from search engine results pages directly to your dealership website. This has an immediate effect of an increased direct actions such as calls, chats and form fills to your dealership CRM.