Bobbie Herron

Director | Dealer Performance

Bobbie Herron is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealer clients. In addition, Bobbie Herron heads up ZMOT Drive, an exclusive consulting channel through ZMOT Auto. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities. Before coming to ZMOT, Bobbie spent over 16 years enjoying a diverse automotive career and various responsibilities including General Manager. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”.