Erich K Gail – DD20 Keynote Presentation “Experiential Retail”

Erich K Gail – DD20 Keynote Presentation “Experiential Retail”
Posted January 27, 2016 by admin

Learn the #4 highest sales volume eDealer in North America’s secrets to develop, inspire and enhance a culture wherein “We Develop Outstanding Relationships Where Everybody Wins”

In a retail world of like/same, biggest/best, and largest volume/lowest prices…what is your differentiator? Learn from the #4 highest sales volume eDealer in North America real-time, scalable, clone-able, repeatable process improvements to your existing operations in all departments within a single store, or in an entire dealership group, wherein the focus of the entire engagement is on being “Xperiential.”

You will be left energized to shift (as opposed to change) your current culture to one which honors the selections modern consumers have made to connect with us, and delivers on an “Xperience” like none other they have experienced within automotive. You will learn in-store and group-wide process improvements to increase customer referrals, retention and loyalty, brand CSI and employee retention, and department gross and net performance.

Backstory
Having narrowly survived the black swan events of 2008-2009, the Cardinale Automotive Group underwent an internal transformation; focusing the entire organization to a Management-Driven vs. Market-Driven philosophy. The direct result of this commitment produced a call-to-action wherein each leader, manager and associate accepted 100% responsibility for their individual and collective performance. One Team = One Direction. In 2011, the Cardinale Automotive Group made the investment of time and resources to send members of their Sr. Executive team to Digital Dealer 11 in Las Vegas, NV. Erich Gail and the Cardinale executives sat in the front-row of every session they could attend, scribing volumes of notes, graphs, metrics and connecting with every thought leader they could.

According to Erich:
“Our attendance to Digital Dealer 11 ignited within our group a passion and desire to be the leading digital retailer in North America. We continued to study, learn, ask questions, grow and push ourselves each month and each quarter. We committed to attending DD12, DD13, DD14, DD15 and so on, all the way to DD20. Regardless of the location, we have not missed a Digital Dealer since our very first one in 2011.

Fast forward to 2015 and we have evolved our entire automotive group to now possess one of the most desired fully-integrated digital retail strategies in North America. The results of our strategy and in-store performance process have provided continued growth for us from a brick and mortar retailer in 2011, to the #4 highest sales volume eDealer in North America (Wards Auto eDealer 100).

The transformation of our Group continues to this day, ever mindful of the amazing journey we first undertook at DD11, and how much we’ve learned in the four short years since. We learned our road to mastery at Digital Dealer – and are proud to share of our journey and best practices with the Dealer attendees of DD20 in January.”

Erich K. Gail Bio: Erich K. Gail is the Chief Operating Officer of the Cardinale Group. In this capacity; Mr. Gail is the Chief Executive of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America, and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 25-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

Watch the video of Erich K Gail’s Keynote Presentation below: